Brand and Customer Marketing Professional

hace 4 semanas


Barcelona, Barcelona, España Global Human Consultants A tiempo completo

Job Title: Brand and Customer Marketing Professional

Job Summary:

We are seeking a highly skilled Brand and Customer Marketing Professional to join our team in Southern Europe. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to drive brand building initiatives and sustainable sell-through results for our sportswear and workwear products.

Key Responsibilities:

  • Act as a strong business partner to the Sales team and develop focused Marketing plans in alignment with the company growth strategy for omnichannel success.
  • Execute the Marketing mix for Southern Europe (Sportswear & Workwear).
  • Regional Marketing budget management.
  • Manage and activate the local PR agencies (Spain, France & Italy).
  • Identify and establish relevant partnerships and collaborations with local organizations, ambassadors and influencers that can strengthen the brand in the region.
  • Manage the key local brand partnerships for asset generation & storytelling through PR & the company's owned channels.
  • Plan and execute local events (PR, Consumer or Trade facing activities).
  • Plan and develop KA and specialty stores sell-in & sell-through programs (in-store & digital).
  • Leverage the regional retail network for PR work & consumer engagement initiatives.
  • Support the development and distribution of Marketing materials for tech clinics & staff trainings.
  • Manage and adapt assets for use across omni-channel.

Requirements:

  • University degree or similar in the field of Marketing/Business.
  • +5 years working experience within Marketing (preference for sports/outdoor industry or FMCG).
  • Very strong verbal & written communication skills in English & Spanish (knowledge of French &/or Italian is a plus).
  • Networking & partnership management experience.
  • Strong presentation skills.
  • Good skills in MS-Office, especially in Power-Point.
  • Willing to multitask and work under pressure, with ability to prioritize effectively.
  • Strong project management and coordination skills.
  • Effectively balance autonomy and collaboration.
  • Understanding of the retail and sporting goods environment.
  • Experience with digital & in-store customer campaigns.
  • Interest in technical apparel & footwear.

Personal Attributes:

  • Solution oriented with positive mindset.
  • Energetic and enthusiastic.
  • Systematic and well organized.
  • Team player.
  • Having a "doer-mentality", ready for hands-on work.
  • Social intelligence, adaptable to different cultures & styles.
  • Empathy for other perspectives.
  • Active Listening.
  • Passion for sports & the outdoors.
  • Willingness to travel.


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