Brand and Customer Marketing Professional
hace 4 semanas
Job Title: Brand and Customer Marketing Professional
Job Summary:
We are seeking a highly skilled Brand and Customer Marketing Professional to join our team in Southern Europe. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to drive brand building initiatives and sustainable sell-through results for our sportswear and workwear products.
Key Responsibilities:
- Act as a strong business partner to the Sales team and develop focused Marketing plans in alignment with the company growth strategy for omnichannel success.
- Execute the Marketing mix for Southern Europe (Sportswear & Workwear).
- Regional Marketing budget management.
- Manage and activate the local PR agencies (Spain, France & Italy).
- Identify and establish relevant partnerships and collaborations with local organizations, ambassadors and influencers that can strengthen the brand in the region.
- Manage the key local brand partnerships for asset generation & storytelling through PR & the company's owned channels.
- Plan and execute local events (PR, Consumer or Trade facing activities).
- Plan and develop KA and specialty stores sell-in & sell-through programs (in-store & digital).
- Leverage the regional retail network for PR work & consumer engagement initiatives.
- Support the development and distribution of Marketing materials for tech clinics & staff trainings.
- Manage and adapt assets for use across omni-channel.
Requirements:
- University degree or similar in the field of Marketing/Business.
- +5 years working experience within Marketing (preference for sports/outdoor industry or FMCG).
- Very strong verbal & written communication skills in English & Spanish (knowledge of French &/or Italian is a plus).
- Networking & partnership management experience.
- Strong presentation skills.
- Good skills in MS-Office, especially in Power-Point.
- Willing to multitask and work under pressure, with ability to prioritize effectively.
- Strong project management and coordination skills.
- Effectively balance autonomy and collaboration.
- Understanding of the retail and sporting goods environment.
- Experience with digital & in-store customer campaigns.
- Interest in technical apparel & footwear.
Personal Attributes:
- Solution oriented with positive mindset.
- Energetic and enthusiastic.
- Systematic and well organized.
- Team player.
- Having a "doer-mentality", ready for hands-on work.
- Social intelligence, adaptable to different cultures & styles.
- Empathy for other perspectives.
- Active Listening.
- Passion for sports & the outdoors.
- Willingness to travel.
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