Strategic Digital Marketing Director
hace 19 horas
**Company Overview**
Sagan is a prestigious membership community for top executives, founders, and CEOs seeking to tap into international talent. We bridge the gap between global professionals and U.S.-based businesses, connecting candidates from vibrant regions with leading American companies. Our goal is to provide a world of career possibilities for ambitious individuals.
**Salary Range:** $90,000 - $140,000 per year (dependent on experience)
**Job Description**
The Strategic Digital Marketing Director will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive sales for Bibo Tech's products. This role requires a seasoned generalist with expertise in traditional and digital marketing channels, including social media, email campaigns, search engine optimization (SEO), and online advertising.
Key responsibilities include:
- Developing and implementing marketing strategies across digital and offline channels to grow the Bibo Tech brand in key regions (Cameroon, Senegal, South Africa, and Europe).
- Overseeing the execution of digital marketing campaigns, including SEO, PPC, email marketing, and content creation.
- Managing the company's social media presence and engaging with the community.
- Planning and executing offline marketing activities such as trade shows, conferences, and partnerships.
- Analyzing market trends and customer feedback to identify opportunities for product improvements or new product development.
- Collaborating with sales and product teams to align marketing efforts with business goals.
- Measuring and reporting on the performance of marketing campaigns, adjusting strategies as necessary.
**Mandatory Requirements**
- Proven experience in marketing, with at least 5 years in a senior marketing role.
- Experience in digital marketing, including SEO, social media, and paid advertising.
- Strong project management and organizational skills.
- Excellent communication skills, both written and verbal, in French and English.
- Experience in the industrial or technical sector is highly preferred.
- Ability to work independently and take initiative.
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