Strategic Digital Marketing Director

hace 19 horas


Madrid, Madrid, España Sagan A tiempo completo

**Company Overview**

Sagan is a prestigious membership community for top executives, founders, and CEOs seeking to tap into international talent. We bridge the gap between global professionals and U.S.-based businesses, connecting candidates from vibrant regions with leading American companies. Our goal is to provide a world of career possibilities for ambitious individuals.

**Salary Range:** $90,000 - $140,000 per year (dependent on experience)

**Job Description**

The Strategic Digital Marketing Director will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility and drive sales for Bibo Tech's products. This role requires a seasoned generalist with expertise in traditional and digital marketing channels, including social media, email campaigns, search engine optimization (SEO), and online advertising.

Key responsibilities include:

  • Developing and implementing marketing strategies across digital and offline channels to grow the Bibo Tech brand in key regions (Cameroon, Senegal, South Africa, and Europe).
  • Overseeing the execution of digital marketing campaigns, including SEO, PPC, email marketing, and content creation.
  • Managing the company's social media presence and engaging with the community.
  • Planning and executing offline marketing activities such as trade shows, conferences, and partnerships.
  • Analyzing market trends and customer feedback to identify opportunities for product improvements or new product development.
  • Collaborating with sales and product teams to align marketing efforts with business goals.
  • Measuring and reporting on the performance of marketing campaigns, adjusting strategies as necessary.

**Mandatory Requirements**

  • Proven experience in marketing, with at least 5 years in a senior marketing role.
  • Experience in digital marketing, including SEO, social media, and paid advertising.
  • Strong project management and organizational skills.
  • Excellent communication skills, both written and verbal, in French and English.
  • Experience in the industrial or technical sector is highly preferred.
  • Ability to work independently and take initiative.


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