Mobile App Business Development Manager
hace 2 días
We are seeking a highly skilled and experienced professional to lead the development and growth of our mobile app in the European market. As a key member of our team, you will be responsible for driving our mobile app strategy, working closely with cross-functional teams to define and execute content, commerce, and user acquisition strategies.
Key Responsibilities- Strategy and Planning: Develop and execute a comprehensive mobile app strategy to drive commercial and brand goals in the European region.
- Market Analysis: Conduct market research and competitive analysis to inform the long-term evolution of the product roadmap.
- Content Planning: Collaborate with European Content, Marketing, and Category teams to ensure the app becomes a key component of our direct-to-consumer approach.
- Execution and Growth: Manage content strategy and execution, launch promotions, and key campaigns on the app, and drive towards commercial and engagement goals.
- 5+ years of experience in mobile apps and e-commerce.
- Proven knowledge and experience launching and growing mobile apps.
- Knowledge of mobile app operating systems and agile software development processes.
- In-depth knowledge of current and upcoming digital trends and technology.
- Ability to work cross-functionally and independently.
- Excellent writing, communication, and organization skills.
- Marketing and/or retail experience in addition to mobile app and e-commerce experience is a plus.
PUMA is a global sports brand that values equality and diversity. We provide equal opportunities for all job applicants and do not tolerate any form of harassment or discrimination. We support over 21,000 employees across 51 countries and are headquartered in Herzogenaurach, Germany.
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