Marketing Operations Director

hace 3 semanas

Barcelona, Barcelona, España Alpega Group A tiempo completo
About the Role

We are seeking a highly skilled Marketing Operations Manager to join our team at the Alpega Group. As a key member of our marketing team, you will be responsible for leading and optimizing our marketing growth strategies across brand awareness, demand generation, ABM, and customer retention.

Key Responsibilities:
  • Manage and develop a team of four marketing operations professionals to foster a collaborative and high-performance culture.
  • Own and optimize the marketing technology stack, including HubSpot and Salesforce, to ensure seamless data integration, campaign execution, and performance tracking.
  • Oversee the development and execution of marketing automation strategies to nurture leads, drive engagement, and enhance the customer journey.
  • Plan, execute, and optimize paid marketing campaigns across various channels to drive lead generation and conversion.
  • Collaborate with marketing, sales, and product teams to design, execute, and analyze marketing campaigns across various customer segments.
  • Oversee data quality, segmentation, and management across all systems, and develop CMO dashboards and reports to provide insights into campaign performance.
  • Identify and implement process improvements to increase efficiency and effectiveness in marketing operations.
  • Ensure seamless integration between HubSpot and Salesforce, maintaining data integrity and enabling accurate tracking of the customer journey.
  • Work closely with sales, customer success, and product teams to align marketing operations with broader company goals.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing operations, preferably in a SaaS environment.
  • Proven experience in managing and developing a team, with strong leadership skills.
  • Deep expertise in HubSpot and Salesforce, including integration and data management.
  • Strong experience in marketing automation, including the design and execution of automated workflows.
  • Experience managing paid marketing campaigns across various digital channels.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Proven track record of optimizing marketing processes and improving operational efficiency.
  • Experience working across SMB, mid-market, and enterprise segments.
  • Excellent project management and organizational skills.
  • Strong communication and collaboration skills, with the ability to work cross-functionally.
  • Knowledge of data privacy regulations and best practices in marketing compliance.
What We Offer:
  • A competitive salary package, with additional legal benefits focused on your well-being, work flexibility, and career growth.
  • A permanent contract.
  • Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.
  • Hybrid working model, with no mandatory days to come to the office.
  • An international working environment, with over 40 nationalities in the Alpega Team.

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