Marketing Operations Director

hace 6 días

Barcelona, Barcelona, España Welocalize A tiempo completo

Job Summary: As a Marketing Operations Manager at Welocalize, you will be responsible for driving data integrity, implementing processes, and project management to support the company's global marketing efforts.

Main Responsibilities:

  • Lead the vision, strategy, development, and measurement of Marketing Operations to improve and optimize knowledge, behavior, and skills.
  • Manage and own Marketing projects, reporting, and dashboards.
  • Partner with Marketing and Sales leadership and management to define needs and priorities.
  • Own the lead management process, workflows, and improvements.
  • Build and maintain Marketing automation tools and data enrichment platforms.
  • Manage data hygiene of accounts, contacts, and leads within Salesforce to ensure a smooth process.
  • Maintain strong collaboration with Sales Leadership, RevOps, Marketing, and Product teams.
  • Track and communicate the progress of Marketing initiatives and pacing to key performance metrics.
  • Manage top-of-funnel metrics, integrity, insights, and report on trends.
  • Drive adoption and scale Marketing processes.
  • Communicate effectively to ensure all stakeholders are aligned and view Marketing initiatives as a multiplier.
  • Ability to create impactful presentations and documents about processes, new workflows, and tools.
  • Drive continuous innovation and improvement.

Requirements:

  • Bachelor's degree in Business, Marketing, or a related field (or equivalent relevant experience).
  • 3-5 years of proven experience in marketing operations or strategy.
  • Experience with building reports and dashboards in Salesforce.
  • Strong, detailed knowledge of marketing operations, processes, tools, and workflows.
  • Proven track record in creating, delivering, and training successfully with measurable results in fast-paced environments.
  • Experience with Marketing tools like HubSpot, Marketo, and Chili Piper.
  • Proven track record of working with and influencing executives and leaders.
  • Strong written and communication skills.
  • Thrives in a fast-paced environment.
  • Excellent presentation and delivery skills.
  • Self-motivated with the ability to work with minimal supervision.
  • Strong process and analytical skills to identify inefficiencies and create improvements.
  • Experience working in a global capacity.

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