Digital Marketing Automation Strategist

hace 2 semanas


Barcelona, Barcelona, España Grifols A tiempo completo

Grifols is a global healthcare company with a rich history dating back to 1909. We are leaders in plasma-derived medicines and transfusion medicine, operating in over 110 countries and regions. Our mission is to improve the health and well-being of people around the world by developing innovative medicines, solutions, and services.

About the Role

We are seeking a skilled Digital Marketing Automation Strategist to join our Plasma Procurement Marketing Team. This role will play a key part in crafting email campaigns and unique sends using Salesforce Marketing Cloud and other platforms to enhance the Donor experience. The ideal candidate will have extensive experience with developing, overseeing, and improving the Salesforce Marketing Cloud platform, particularly in executing various journeys, monitoring their success, and advising on possible advancements.

Responsibilities
  • Hands-on development of journeys on Marketing Cloud (Emails, SMS, WhatsApp, Push Notifications)
  • Audience creation
  • Collaborate in the set up and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure
  • Involvement in the technical processes within the Salesforce Marketing Cloud ecosystem
  • Overseeing vendors to ensure capability delivery and campaign execution using agile methods in SFMC
Requirements
  • Bachelor's degree in Information Technology or comparable practical experience
  • Minimum of five years' direct involvement with IT/marketing resources
  • Established history with Salesforce Marketing Cloud functions
  • Knowledge of digital omnichannel approaches supporting marketing and sales entities
  • Proficiency with SQL and AMPscript languages
  • Familiarity with analytical tools used for gauging and reporting on marketing campaign performance
Benefits

As a valued member of our team, you can expect a competitive salary range of €60,000 - €80,000 per annum, based on location and experience. Additionally, Grifols offers a flexible schedule, benefits package, and contract of employment as a permanent position. You will also be eligible for our U Program, which includes two days of remote working per week.



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