Senior Social Media Manager

hace 16 horas

Madrid, Madrid, España Ravenpack A tiempo completo
About Raven Pack

We are a leading provider of big data analytics solutions for the finance industry, empowering clients to enhance returns, reduce risk, and increase efficiency.

Our expertise spans 20 years, with a strong focus on integrating public information into models and workflows.

We have recently launched a new suite of Gen AI and SaaS services, designed specifically for financial professionals.

Our mission is to transform financial decision-making through cutting-edge AI and innovative data sets.

Job Overview

We are seeking an experienced Senior Social Media Manager to lead our social media efforts and elevate our presence across multiple platforms.

As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee campaign execution, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.

Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.

Key Responsibilities
  1. Develop and lead social media strategy, aligned with broader marketing and business goals.
  2. Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
  3. Guide the brand voice, tone, and messaging across all social platforms.
  4. Lead and mentor a team of social media managers, specialists, and content creators.
  5. Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.
  6. Collaborate closely with Product Marketing, Comms, and Content to ensure alignment and consistency across all campaigns.
  7. Develop innovative, channel-specific strategies for platforms such as LinkedIn, Twitter, and other potential outlets.
  8. Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics.
  9. Present social media strategies, campaign results, and growth opportunities to senior leadership.
Requirements
  • 5 years of social media management experience, with at least 2 years in a senior role.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience managing a team and leading cross-functional collaboration.
  • Ability to craft long-term social media strategies with a focus on brand growth, community engagement, and business goals.
  • Proficiency with social media analytics tools and experience making data-driven decisions.
  • Excellent verbal, written, and presentation skills, with an ability to articulate complex strategies to stakeholders.
What We Offer
  • Competitive salary and comprehensive benefits package.
  • Leadership role with room for professional growth.
  • Opportunity to work with a creative and dynamic team.

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