Marketing Data Analyst

hace 21 horas

Barcelona, Barcelona, España Alumni Network Job Board A tiempo completo
About the Role

We are seeking a highly skilled Marketing Data Analyst to join our Marketing & Growth team. As the sole Analyst in this team, you will play a pivotal role in driving our Marketing performance by providing key insights through data analysis.

Key Responsibilities
  • Advise the team with key insights through data analysis, focusing on key areas for the company (Growth, Paid Media, Referrals, Reactivation, Incrementality, Discounts, Conversion Rate, Retention) and on multiple levels (customers, cohorts, campaigns, channels).
  • Collect, treat, analyze, and present data to turn them into actionable recommendations to a large variety of teams and stakeholders within the company.
  • Work closely with stakeholders from our Growth channels and other (Marketing) teams, and translate their business questions into structured and meaningful analytics.
  • Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, provide ad-hoc insights, etc.
  • Conduct comprehensive analyses of our referral journey and metrics, testing variations, discount structures, and customer segmentation.
  • Play a key role in marketing budgeting by determining the optimal channel mix based on seasonality patterns and marketing attribution models.
  • Access and process data from diverse sources such as data warehouses, S3 buckets, and GA using SQL, Python, App Script, and/or Google Sheets.
  • Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarters and local top management.
  • Take responsibility for your own projects, but also collaborate and share knowledge with other analysts.
Requirements
  • Bachelor or Masters Program in a Top Business/Engineering School/University, with a strong focus on data-drivenness.

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