Digital Marketing Director for E-commerce Expansion
hace 5 días
About the Role: We are seeking a skilled Digital Marketing Manager to lead our e-commerce expansion efforts, driving foot traffic and increasing engagement at our retail lifestyle shopping centers.
Key Responsibilities:
- Digital Strategy: Develop and execute a marketing plan to promote retail shopping centers, increase foot traffic, and enhance customer engagement.
- Content Management: Ensure websites, newsletters, and social media channels reflect up-to-date and accurate information about tenant promotions, events, and news.
- Tenant Relations: Foster relationships with tenants, ensuring their businesses are well-promoted on our digital platforms.
- Paid Advertising: Oversee and optimize paid digital campaigns for higher engagement and ROI.
- Social Media: Manage the centers' social media channels, developing campaigns and monitoring engagement metrics.
- Email Marketing: Oversee newsletters and email campaigns promoting events and tenant specials.
- Analytics and Reporting: Track and report website traffic, campaign performance, and customer insights, adjusting strategies based on data-driven feedback.
Requirements:
- Minimum of 5 years of experience in digital marketing, preferably within the retail or event sectors.
- Experience with SEO/SEM, Google Analytics, and social media management tools.
- Proficient in Adobe Creative Suite, Canva, Mailchimp, and CMS platforms like WordPress.
- Excellent written and verbal communication skills.
- Able to work collaboratively with cross-functional teams.
- Strategic, analytical thinker with a passion for digital marketing.
About Sagan: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.
Estimated Salary: $2,400 per month (based on location and industry standards).
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