Digital Experience Strategist

hace 1 semana


Barcelona, Barcelona, España Nestlé Sa A tiempo completo

We're committed to creating innovative food solutions that bring pets and people closer together. As a NPPE Consumer Journey Expert at Nestlé Purina Petcare European Digital Hub in Barcelona, you'll play a pivotal role in shaping the consumer experience.

Job Overview

This is a permanent position with a competitive salary range of €80,000 - €110,000 per year, depending on your qualifications and experience. You'll work in a hybrid environment with flexible working hours and have access to a comprehensive benefits package, including great health insurance, pension plan, and generous leave policy.

About the Role

The NPPE Consumer Journey Expert will be responsible for driving personalized consumer experiences across all digital touchpoints in the consumer journey. This involves:

  • Developing and managing a pipeline of advanced consumer journey use cases that define end-to-end consumer journeys and improve the effectiveness of digital consumer data activities.
  • Partnering with Digital Personalization, Operations, Data Studios teams, and New Business models to build and manage scalable personalized consumer experiences.

You'll lead cross-functional project management initiatives, develop structured project plans, and collaborate with stakeholders to ensure successful program execution.

Requirements

To be successful in this role, you'll need:

  • A Bachelor's or Master's Degree in Marketing, Business Administration, or a related field, or equivalent work experience.
  • Solid experience in leading large-scale projects in a multi-market environment and with diverse stakeholder management.
  • Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.

We offer a dynamic work environment, opportunities for growth and development, and a chance to make a meaningful impact in the pet care industry.



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