Global Marketing Leader for International Expansion
hace 3 semanas
Your Impact: As we expand our global footprint, Axon seeks bold and driven leaders who share our passion for driving impact across public safety. If you're ready to shape a safer future for all, this is your opportunity to lead international marketing initiatives. You'll drive growth targets by executing strategic marketing plans, overseeing digital and event strategies, and ensuring global alignment with local market needs.
**Job Overview**
- Location: Madrid
- Reports to: EVP, Marketing
- Direct Reports: 5 Regional Marketing Leaders
Key Responsibilities:
- Lead and grow the international marketing team - manage and mentor a growing marketing team across EMEA, Americas, and APAC.
- Develop the European marketing strategy - define and execute the strategic marketing plan for key markets in Europe, focusing on public affairs, brand building, and demand generation.
- Oversee digital, event, and creative strategies - work with global and regional teams to build high-impact digital campaigns, events, and creative initiatives tailored to local markets.
- Collaborate with corporate centers of excellence - partner closely with Axon's corporate marketing functions (Brand, PR, Digital, and more) to support in-region teams in executing and optimizing marketing programs.
- Grow key markets - identify growth opportunities in priority markets and adapt strategies over time to maximize Axon's international footprint.
- Manage global alignment - oversee and align marketing efforts across regions, ensuring the Americas, APAC, and Europe are executing towards a unified global marketing vision while balancing in-market execution.
**What You'll Do:** Track, analyze, and optimize performance across all marketing programs, making real-time adjustments to maximize impact and ROI.
The estimated salary for this role is $120,000 - $180,000 per year, commensurate with experience. We offer a competitive benefits package and opportunities for professional growth and development.
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