Digital Transformation Marketing Leader
hace 2 días
Company Overview: Global Alumni is a pioneering EdTech company bridging physical and language barriers in education. We bring knowledge from top universities to professionals worldwide, leveraging digital platforms for online and hybrid formats.
Estimated Salary: €60,000 - €80,000 per year
Job Description: As we continue to drive education's digital transformation, we seek a seasoned Digital Transformation Marketing Leader to spearhead our revenue growth initiatives. Your expertise will be crucial in analyzing performance, marketing, and sales funnels, identifying areas for optimization, and proposing data-driven actions to enhance our campaigns.
Responsibilities:
- Participate in annual budgeting and forecasting processes, focusing on revenue projections and providing insights to support financial planning.
- Analyze pricing structures, discounting practices, and revenue streams to identify opportunities for optimization.
- Develop revenue strategies to maximize profitability and achieve revenue targets.
- Collaborate with product creation teams to update program curriculum and suggest changes in program positioning.
- Maintain a portfolio approach to programs, re-allocating budgets and resources to trending programs that align with overall portfolio goals.
Requirements:
- 8+ years of experience in Digital Marketing, with extensive knowledge in marketing and sales relationships.
- Proven track record in managing multidisciplinary teams, preferably in an international setting.
- Experience in call center management is a plus.
Benefits:
- Dynamic international team environment.
- Professional development opportunities, including training and possibility of studying at top universities.
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