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Marketing Assistant

hace 2 meses


Madrid, Madrid, España Hitachi Europe Ltd. A tiempo completo
About the Role

We are seeking a highly motivated and experienced Marketing Assistant to join our team at Hitachi Europe Ltd. in the role of Assistant Marketing Manager. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to enhance brand awareness, engagement, and customer loyalty.

Key Responsibilities
  • Develop and execute social media strategies to enhance brand awareness and engagement
  • Create compelling content for social media platforms, including Facebook, LinkedIn, and Twitter
  • Schedule and publish social media posts within deadline, monitor comments and messages, and engage with the community promptly
  • Track and analyse social media metrics to identify trends, insights, and areas for improvement
  • Collaborate with the PR and Marketing agency to plan and deliver digital marketing campaigns across various platforms, including email, newsletters, display advertising, and search engine marketing (SEM)
  • Create engaging and persuasive copy for digital ads, landing pages, and email campaigns to drive conversions and achieve campaign objectives
  • Monitor campaign performance, analyse key metrics, and optimise campaigns to maximise ROI
  • Stay current with emerging digital marketing trends, tools, and techniques to identify new opportunities for campaign success
  • Develop and curate high-quality, visually appealing content for digital channels, including blog posts, videos, infographics, and other multimedia formats working with our PR and Marketing agency
  • Ensure consistency in brand messaging, tone, and visual identity across all digital platforms
  • Collaborate with internal stakeholders to gather content requirements, develop content calendars, and execute content plans effectively
  • Monitor and analyse digital marketing performance using tools like Google Analytics, social media analytics, and marketing automation platforms
  • Prepare regular reports on key performance indicators (KPIs), campaign effectiveness, audience insights, and competitor analysis
  • Utilise data-driven insights to identify opportunities for improvement, make data-backed recommendations, and optimise digital marketing efforts
  • Collaborate with channel partners on marketing campaigns, including joint advertising efforts, co-branded marketing materials, shared trade show appearances, and other collaborative marketing activities
Requirements
  • Bachelor's degree in marketing
  • At least 2 years of relevant experience in marketing
  • Excellent written and verbal communication skills with a strong desire for serving customers and good team player
  • Proficiency in IT required
  • Highly motivated with ability to plan and execute goals
What We Offer

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn't impact your ability to do the job, including race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit:

Wa – Harmony, Trust, Respect

Makoto – Sincerity, Fairness, Honesty, Integrity

Kaitakusha-Seishin – Pioneering Spirit, Challenge