Chief Growth Strategist
hace 3 semanas
Company Overview: Luzia is a pioneering AI company revolutionizing conversational AI through cutting-edge technology and innovative approaches.
Salary: €80,000 - €120,000 per year (dependent on experience)
About the Role: We are seeking a highly analytical and growth-oriented professional to drive expansion, increase customer lifetime value, and enhance retention by leveraging data-driven marketing strategies and personalized customer experiences.
Key Responsibilities:
- Develop an Engagement Strategy: Create a comprehensive plan to boost user retention and lifetime value across the app's user base.
- Actionable Retention Plan: Translate the engagement strategy into a detailed plan focusing on key retention milestones, including Day 1 (D1) and Day 30 (D30) retention.
- User Onboarding & Feature Discovery: Design personalized user onboarding experiences to help users discover key app features and ensure successful adoption.
- Reactivation Campaigns: Implement targeted campaigns to re-engage inactive users and reduce churn using segmentation and personalized messaging.
- Tool Utilization: Execute CRM and engagement plans using Braze and other internal tools to deliver in-app messages, push notifications, and email campaigns.
- Experimentation & Iteration: Continuously measure and monitor performance through A/B testing and other forms of experimentation, refining strategies based on insights and key performance metrics.
Qualifications: 2-5+ years of experience in CRM, customer growth, or lifecycle marketing roles. Strong analytical skills, experience with data segmentation, customer profiling, and reporting tools. Previous experience in a startup environment, thriving in fast-paced, dynamic teams. Fluency in English and being comfortable working in an English environment is necessary.
Benefits: Flexible hybrid work model, opportunities for growth and professional development, and a dynamic team environment.
Location: Hybrid (Spain), Offices: Madrid, Barcelona, and Villena
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