Digital Marketing Innovator for Global Brands

hace 2 semanas

Madrid, Madrid, España Indicia Worldwide A tiempo completo

At Indicia Worldwide, we are a global data and technology led marketing agency working with some of the world's biggest brands. We see ROI where others don't, by combining creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies.

We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences. Our company is the product of three successful businesses, brought together by our parent company Konica Minolta in 2017, with a vision to create new value across the remit of marketing for our clients.

The role of CRM Specialist is critical to advancing our clients' attainment of optimal reach, targeting and personalisation. The ideal candidate will be able to help realise multiple digital routes to market including an omni-channel strategy that offers consumers consistent messaging and experiences across multiple customer touchpoints using the power of data science, machine learning and campaign optimisation.

A key part of the role is to develop a best-in-class understanding of execution and optimisation to multiple digital channels through advances in marketing technology (Martech) stacks both internally and externally. The successful candidate will be committed to pushing the limits of data-driven marketing and will have an eagerness to learn and adapt as well as contribute to our institutional learning of this fast-paced and changing landscape.

This role sits within our Martech Engineering department and works with other disciplines to create impactful solutions to our client base. In this role, you will bring extensive knowledge and experience of at least one of Adobe Experience Cloud, Braze, Iterable, Salesforce CRM or Moengage as well as an appreciation for the power of data and will come with meticulous attention to detail and a focus on quality and outcomes.

Key Responsibilities:
  • Support the development of Indicia's Customer Engagement Platform (CEP) practice by leveraging industry best practices that deliver a consistent, reliable, and predictable service to our clients.
  • Contribute to the development of Indicia's CEP methodology and best practices for the use of Adobe, Braze, Iterable and Moengage and ensure alignment between client development plans and our wider partnership objectives.
  • Keep up to date with new and emerging technologies that further our CEP offerings including assessing the use of CDP and Insight technologies such as Tealium, Treasure Data, Segment and Amplitude.
  • Support scoping, planning, estimation and delivery of client CEP and CDP implementations and migrations.
  • Supporting the wider Indicia team in pre-sales activity and knowledge differentiation such as presentations, contributing to whitepapers and input to other sales collateral.
  • Develop ideas and proposals that lead to the innovation and commoditisation of new or existing propositions into Indicia's client or prospective client base.
  • Develop an excellent knowledge of emerging marketing technology and decisioning landscape through publications and seminars and apply this to the context of Indicia's client needs.
Requirements:
  • Actively engages and reviews client digital campaigns and projects and makes optimal recommendations that meet or exceed client objectives.
  • Contributes to a longer-term digital roadmap that supports Indicia's pre-sales process and delivery capability to new and existing clients.

Salary: €60,000 - €80,000 per annum based on experience and qualifications.

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