Social Media Marketing Manager

hace 1 día

Palma, Baleares, España Iq A tiempo completo
About the Role

We are seeking a highly skilled and experienced Social Media Manager to join our team at IQ. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our branding and AI narrative.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy aligned with our branding and AI narrative.
  • Actively manage our social media accounts, creating and scheduling daily posts, engaging with followers, industry influencers, and partners/projects in the industry to build relationships and increase visibility and impressions.
  • Live-tweet during important events, trending news, product launches, and announcements.
  • Monitor and analyze social media metrics, adjusting strategies for optimal performance.
  • Develop and implement marketing funnels and content strategies that align with the overall marketing goals of the company.
  • Manage and develop our social media accounts (LinkedIn, Telegram, Instagram, Facebook, etc.).
  • Establish and maintain relationships with media outlets to ensure positive coverage and effectively manage inquiries or crisis situations.
  • Analyze the effectiveness of communication and marketing strategies.
  • Content Creation:
    • Produce engaging, informative, and shareable content about the space utilizing our dapps to showcase our products.
    • Create social media threads and contents explaining current trends, project updates, and market analysis.
    • Design eye-catching graphics, GIFs, and short video clips optimized for social media.
    • Develop and maintain a consistent brand (AI narrative) voice across all social media communications.
    • Creation and management of content that resonates with the target audience, including blog posts, articles, videos, and other content.
    • Creation of a content plan based on statistics from the previous period.
  • Community Management:
    • Foster a vibrant community around our project and narrative.
    • Respond to inquiries on social media, comments, and messages promptly and professionally.
    • Organize and host social media discussions on relevant topics.
    • Identify and engage with key opinion leaders and potential partners in the crypto space.
  • Trending and Growth:
    • Stay on top of trending topics in the forever evolving blockchain space.
    • Collaborate with the marketing team to align social media efforts with broader marketing campaigns.
  • Education and Awareness:
    • Create educational content to help newcomers and experts in the space understand our narrative and the IQ ecosystem.
    • Develop campaigns to raise awareness about important issues in the crypto space utilizing our dapps/products.
Requirements
  • Have managed large-sized crypto/blockchain social media handles of more than 500k+ followers with organic growth and impressions.
  • 5+ years of experience in social media management, preferably in the cryptocurrency or tech sector.
  • Proven track record of growing and engaging social media audiences with previous projects' social media handle as well as your own.
  • Expert level of understanding in how social media works, especially in the field of blockchain and key opinion leaders.
  • Genuine passion and interest of growing social media handles.
  • Deep understanding of blockchain technology, cryptocurrencies, and the overall digital asset ecosystem.
  • Excellent writing skills with the ability to explain complex topics in simple terms.
  • Strong visual design skills and experience with graphic design tools.
  • Up-to-date knowledge of social media best practices, features, and algorithm changes.
  • Ability to work in a fast-paced environment and adapt to the 24/7 nature of the crypto market.
  • High level of English from C1 and above, good communication skills.
  • In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
  • Experience with analytics tools (Google Analytics, Facebook Insights, Hootsuite, Sprout Social, etc.).
  • Skills in working with advertising tools (Facebook Ads, Google Ads, LinkedIn Ads, etc.).
  • Ability to create high-quality and original content, including texts, images, videos, and infographics.
  • Understanding the principles of marketing funnels.
Preferred Skills
  • Familiarity and relations with crypto social media culture and key influencers.
  • Experience with video editing and animation tools.
  • Understanding the trend of memeification as well as the idea of degenification in the space.
  • Knowledge of additional languages.
Benefits
  • Competitive salary and potential for token-based incentives.
  • Remote-friendly work environment.
  • The opportunity to scale a rapidly growing crypto project at a pivotal stage in its development.
  • A chance to significantly impact the evolving landscape of decentralized knowledge and AI.
  • A supportive, passionate, and driven team environment.
  • Flexibility to work remotely from anywhere in the world.
  • Access to useful tools to assist (if requested and needed).

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