Product Marketing Manager
hace 1 mes
At Hewlett-Packard, we're pushing the boundaries of innovation and technology to create a better future for everyone. We're seeking a talented Principal Product Marketing Manager to join our Digital Services team in Barcelona, Spain, or Palo Alto, California, USA.
About the Role:We're looking for a seasoned product marketing expert to develop and execute the value proposition, positioning, and messaging for our HP Workforce Experience Platform. As a Principal Product Marketing Manager, you'll work closely with our business unit, regional marketing leaders, insights, Marcom, and Public Relations teams to deliver a compelling narrative that resonates with CIOs and IT managers.
Responsibilities:- Develop and synthesize insights, competitive intelligence, and customer feedback to inform product development and marketing strategies.
- Define customer problems and work cross-functionally to ensure product-customer fit.
- Simplify persona development and create buyer graphs to inform marketing content and GTM strategy.
- Set vision for product naming and branding architecture.
- Deliver portfolio and product value proposition and user selling proposition.
- Develop launch core content, PR briefing docs, and product messaging.
- Provide marketing/brand guidance to global and local Marcom teams to drive win rates for products and services.
- 8+ years of experience in Product Marketing and Brand Marketing.
- 5+ years of SaaS marketing/product marketing experience.
- Experience in the digital employee experience (DEX) industry is preferred.
- Proven ability to articulate and communicate vision and narratives.
We're a technology company operating in over 170 countries worldwide, united in creating technology that makes life better for everyone. We celebrate diversity, equity, and inclusion, and we're committed to creating a culture where everyone can be themselves while being part of something bigger than themselves.
We offer a comprehensive benefits package, including health insurance, dental insurance, vision insurance, long-term/short-term disability insurance, employee assistance program, flexible spending account, life insurance, and generous time off policies.
HP is an equal opportunity employer and provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation, or any other characteristic protected by applicable national, federal, state, and local law(s).
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