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Market Development Strategist
hace 2 meses
As a Senior Manager in Market Development, you will be responsible for developing and implementing effective strategies and programs that foster growth within our Clinical Diagnostics Division portfolio. This position requires close collaboration with different teams, including business units, commercial teams, and marketing, to identify areas of potential growth and successfully implement strategies and plans that drive business expansion.
Lead Partner MarketingCreate and execute strategic marketing plans to increase customer engagement and expand our market presence. Coordinate marketing campaigns and initiatives, collaborate with other marketing teams, and support sales enablement programs and tools to improve commercial effectiveness and drive sales growth. Facilitate the development of product positioning and value proposition to differentiate our offerings and meet customer needs.
Key Responsibilities- Drive Market Development: Collate and analyze feedback from customers, regional counterparts, and market data to identify market trends, opportunities, and competitive challenges.
- Lead Partner Marketing: Create and execute strategic marketing plans to increase customer engagement and expand our market presence.
- Develop and implement distributor marketing and training strategies, programs, and tools.
Minimum Qualifications: 5+ years of working experience in market or business development, proven career experience in B2B marketing, ability to approach complex issues with integrated thinking and fact-based analysis and effectively communicate recommendations.
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