Global Digital Content Strategist for Fashion Brand
hace 6 días
**About G-Star Raw**
G-Star Raw is a denim-focused fashion brand that believes in innovation and progress. We are committed to making a positive impact on the planet and its people.
We are seeking an experienced Global Digital Content Strategist to join our team. As a key member of our digital marketing team, you will be responsible for managing campaign content across all territories and devices.
Key Responsibilities:- Plan and execute digital campaign content plans to elevate the G-Star experience and maximize digital performance.
- Work closely with Marketing and Digital Trade teams to align on content strategies and goals.
- Develop and maintain high-quality content toolkits for global regions.
- Build and distribute content strategy and customer journey plans.
- Provide weekly and ad-hoc reporting on site metrics and competitor activity.
- 1-2 years of relevant e-commerce experience in Apparel, Fashion, and/or Retail Industry.
- Experience in managing content of an e-commerce platform on a daily basis.
- Knowledge of Amplience, Hybris CMS, and/or HTML is an advantage.
- Ability to generate e-commerce trends and performance reports with Contentsquare and Google Analytics (or similar analytics tools).
- Strong analytical and problem-solving skills.
- Bachelor or Master degree in marketing, information technology, or fashion.
The estimated salary for this role is between $80,000 and $120,000 per annum, depending on experience and qualifications.
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