Digital Content Strategist
hace 6 días
Job Title: Digital Content Lead
About the Role:
We are seeking a highly skilled Digital Content Lead to join our team at G-Star Raw. As a Digital Content Lead, you will be responsible for managing the campaign content on our webshop across all territories and devices.
Your Key Responsibilities:
* Align, localize, build and distribute content toolkits for global regions
* Build marketing campaign content strategy and customer journey
* Build content strategy for peak Trade moments
* Support regional coordinators in publishing content on G-Star
* Weekly and ad hoc reporting on site metrics and competitor activity
* Use insights to develop and execute strategies to elevate the brand experience and optimize performance on G-Star
What You Bring:
* 1-2 years of relevant e-commerce experience in Apparel, Fashion and/or Retail Industry
* Experience in managing content of an e-commerce platform on a daily basis
* Knowledge of Amplience, Hybris CMS and/or HTML is an advantage
* Ability to generate e-commerce trends and performance reports with Contentsquare and Google Analytics (or similar analytics tools)
* Ability to work independently as well as in an (international) team structure
* Bachelor or Master degree in marketing, information technology or fashion
About G-Star Raw:
At G-Star Raw, we believe that denim can be a force of progress and innovation for both people and planet. We strive to deliver high-quality products that meet our customers' expectations while minimizing our environmental impact.
If you are passionate about digital marketing and have a keen eye for detail, we encourage you to apply for this exciting opportunity.
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