Digital Marketing Strategy Lead
hace 3 semanas
About Gartner Digital Markets: Our organization is a business unit within Gartner, committed to empowering organizations to accelerate growth by helping them adopt the right technology and services. With more than 100 million annual visitors across four buyer destinations—Capterra, GetApp, Software Advice, and UpCity—and 70 localized sites, we help software and service providers build their brand, capture demand, and understand their market.
We offer the best of two worlds—the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. At Gartner Digital Markets, we're looking for a skilled SEO Manager to elevate our digital marketing and buyer experience efforts.
**Key Responsibilities:**
* Develop cutting-edge strategies to maintain industry leadership through organic growth
* Lead a small team to execute SEO experience strategies across four brands: Capterra, Software Advice, GetApp, and UpCity
* Collaborate with multiple teams and stakeholders to achieve goals
* Regularly report on SEO performance and insights to stakeholders, using data to inform strategy adjustments
* Construct an operating model aligning with goals, capacity, and transparency for stakeholders
* Develop a team of 1-3 members, supporting their success and growth
* Foster relationships with product, content, marketing, and engineering teams
**Requirements:**
* 7+ years in SEO roles, including 2+ years in people management or team leadership
* Ability to analyze, plan, and execute top-notch results
* Clear, actionable communication impacting various business areas
* Proficiency with tools like Google Search Console, Google Analytics, SEMRush, Ahrefs, Conductor, etc.
* Proven experience in SEO content strategy and keyword research
* Deep understanding of technical SEO, including website architecture and rendering
**What You'll Bring:**
* A proven track record of driving organic growth and maintaining industry leadership through strategic planning and execution
* Excellent leadership skills, with the ability to develop and support a high-performing team
* Strong analytical and problem-solving skills, with the ability to communicate complex ideas clearly
* Proficiency with a range of SEO tools and technologies, including Google Search Console, Google Analytics, and SEMRush
* A deep understanding of technical SEO, including website architecture and rendering
**Salary:** $120,000 - $150,000 per year, depending on experience and qualifications
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