Digital Marketing Strategist

hace 5 días


Barcelona, Barcelona, España Kaplan Languages Group A tiempo completo

Job Title: Digital Marketing Strategist - Lead Generation Specialist

About Kaplan Languages Group

Kaplan Languages Group is a leading provider of language training solutions. We are committed to helping individuals and organizations achieve their goals through effective communication.

Salary Information

We offer an estimated salary of £60,000 per year, commensurate with experience and qualifications.

Job Description

The Digital Marketing Strategist - Lead Generation Specialist will play a crucial role in planning, executing, and analyzing our paid traffic activities across international markets. The ideal candidate will have expertise in Google and Facebook Ads, as well as proficiency in GA4 for data analysis. This role requires a daily focus on testing and data-driven decision-making to improve lead volumes, quality, and return on investment.

The successful candidate will be responsible for managing online lead acquisition channels, primarily paid search and social media, in several markets. They will contribute to the performance marketing team's strategy, optimizing and creating paid search, social, retargeting, and display campaigns for multiple markets while meeting defined KPIs and targets.

Key Responsibilities:

  • Manage medium to large-sized budgets and forecast leads based on performance to ensure delivery of objectives.
  • Monitor campaign results to identify potential issues and opportunities.
  • A/B test landing pages, copy, market segmentation, and bid optimization to improve performance.
  • Stay up-to-date with paid acquisition best practices and market trends, focusing on new channels and competitor actions.
  • Collaborate with the Content and Design teams to produce high-quality performance materials and assets.
  • Implement optimizations across all accounts to enhance performance and efficiency.

This is an excellent opportunity for a skilled digital marketer to make a significant impact at Kaplan Languages Group.



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