SEO Content Marketing Specialist

hace 6 días

Barcelona, Barcelona, España Edreams Odigeo A tiempo completo

About eDreams ODIGEO

We're a leading travel tech company, revolutionizing the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.

Our Mission

We're seeking an experienced SEO Content Marketing Specialist to join our SEO team within Marketing in Barcelona (hybrid) to support implementing our content strategy.

The Role's Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges, and a clear overview of how your work contributes to the global company project and its customers. As a SEO Content Marketing Specialist in the SEO Department, you will be in charge of:

  • Supporting the definition of the Content Marketing strategy and roadmap that delivers world-class content messaging and drives growth on the organic channels.
  • Executing the cross-channel content marketing strategy in multiple markets and languages.
  • Producing, maintaining, reviewing, and updating content materials, ensuring that they meet high-quality standards (user-focused, relevant, well-written, etc.) and are optimized and aligned with our SEO and link building strategies, driving growth.
  • Collaborating with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers.
  • Executing keyword research and defining a keyword universe that aligns with audience needs, business priorities, and inbound traffic goals, collaborating with other internal and external teams, as needed.
  • Collaborating with other teams (Brand, PR, Social, CRM, etc.) in the creation and execution of campaigns to ensure alignment and leverage the expertise of other teams.
  • Managing projects with external providers, from sending briefs, requests, and evaluating providers, to monitoring the quality of the deliverables and timelines.
  • Collecting KPIs and analyzing the performance of the different initiatives.
  • Understanding the competitive landscape and general trends in the sector.

What You Need to Succeed

Good to have: Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team.

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