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SEO Content Marketing Specialist
hace 2 meses
We are seeking an experienced Content Marketing Specialist to join our SEO team in Barcelona. The ideal candidate will have a proven track record of implementing successful cross-platform campaigns driving business growth.
Key Responsibilities- Develop and execute a content marketing strategy that delivers high-quality content messaging and drives growth on organic channels.
- Produce, maintain, review, and update content materials to ensure they meet high standards and are optimized for SEO and link building strategies.
- Collaborate with internal and external creative teams to ensure creatives align with requirements.
- Conduct keyword research and define a keyword universe that aligns with audience needs, business priorities, and inbound traffic goals.
- Collaborate with other teams to ensure alignment and leverage expertise.
- Manage projects with external providers, from sending briefs to evaluating deliverables and timelines.
- Collect and analyze KPIs to measure performance.
- 5 years of experience in digital marketing roles, working on large-scale B2C organizations.
- Minimum 3 years of direct experience in Content Marketing roles with a proven track record of implementing successful campaigns.
- Experience in the travel accommodation sector is highly valued.
- Bachelor's degree in Digital Marketing and Communication or Journalism.
- Fluent in English and French (written and spoken is a must). Proficient level of another EU language is highly valued.
- High-quality content creation skills and demonstrable experience.
- Good understanding of digital marketing practices and metrics, especially SEO.
- Good understanding of web analytics tools.
- Experience working with external providers is valued.
- Excellent presentation skills across different levels in the organization.
- Highly organized and detail-oriented.
- Team player, proactive, motivated, curious, determined can-do attitude.
eDreams ODIGEO is a leading online travel agency that values flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. Our people are the key to our success, and we respect their uniqueness.
