SEO Content Marketing Specialist

hace 6 días

Barcelona, Barcelona, España Edreams Odigeo A tiempo completo
About eDreams ODIGEO

We are a leading travel tech company, revolutionizing the travel booking experience through our consumer insight, innovative technology, market leadership, and Prime, the world's first travel subscription program.

Job Description

Role Overview

We are seeking an experienced SEO Content Marketing Specialist to join our SEO team within Marketing in Barcelona (hybrid) to support implementing our content strategy. The ideal candidate will have experience in planning and producing content campaigns across different platforms through creative and data-driven approaches that support the growth of the organic business.

Key Responsibilities
  • Support the definition of the Content Marketing strategy and roadmap that delivers world-class content messaging and drives growth on the organic channels.
  • Execute the cross-channel content marketing strategy in multiple markets and languages.
  • Produce, maintain, review and update content materials, ensuring that they meet high quality standards (user-focused, relevant, well-written, etc.) and are optimized and aligned with our SEO and link building strategies, driving growth.
  • Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers.
  • Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals, collaborating with other internal and external teams, as needed.
  • Collaborate with other teams (Brand, PR, Social, CRM, etc.) in the creation and execution of campaigns to ensure alignment and leverage the expertise of other teams.
  • Manage projects with external providers, from sending briefs, requests and evaluating providers, to monitoring the quality of the deliverables and timelines.
  • Collect KPIs and analyze the performance of the different initiatives.
  • Understand the competitive landscape and general trends in the sector.
Requirements

What You Need to Succeed

Good to have: Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team.

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