Digital Marketing Strategist
hace 3 semanas
Discover a world of opportunities at Publicis Groupe, the second-largest communications group globally, with a presence in over 100 countries and a team of over 98,000 talented individuals.
We're on the lookout for a highly motivated Digital Marketing Strategist to join our team, delivering exceptional service to our clients and helping shape the future of paid search marketing within our organization.
This role involves ensuring that search engine campaigns across Google, Bing, and various formats show relevant and optimized results in line with client briefings and needs.
To achieve this objective, your daily responsibilities will include:
- Planning: Studying relevant keywords for products or services, estimating investment, and creating plans based on campaign periods and objectives.
- Activation: Creating Google Ads accounts, linking billing profiles, setting budgets, configuring parameters, and synchronizing bid measurement tools.
- Monitoring: Controlling budget consumption, tracking key performance indicators (KPIs), and preparing reports in agreed formats.
- Optimization: Implementing necessary changes to achieve set objectives, reviewing additional content, and updating account information according to client needs.
The ideal candidate will possess a Bachelor's degree in Advertising, Marketing, Economics, or a related field, or equivalent experience, along with proficiency in English (B2 or higher). Excellent communication skills, dynamism, flexibility, and proactivity are essential for success in this role.
In addition to a competitive salary, we offer a range of benefits, including flexible compensation options, growth opportunities through training programs, free online courses, partner certifications, and a hybrid work model. Our commitment to diversity and equality means we welcome applications from underrepresented groups.
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