Marketing Director for Prescription Healthcare

hace 3 semanas

Zaragoza, Zaragoza, España Almirall A tiempo completo
Job Description

As a Marketing Director for Prescription Healthcare, you will be responsible for defining and implementing the marketing strategy for our Prescription Healthcare line. This includes planning, budgeting, and training for the marketing team.

You will be responsible for ensuring that market initiatives are aligned with the Healthcare BU strategy, maximizing the current business, and looking for new business opportunities.

This role requires full oversight of the marketing strategy, training to product management team, and execution for the portfolio. You will set marketing priorities and strategic promotional direction for selective brands.

You will build cohesion with internal and external stakeholders. This position reports directly into the HC Marketing Direction of the Spanish market company.

Key Responsibilities
  • Lead and coach the team under your responsibility, ensuring developing team members.
  • Develop and drive ideation, implementation, and execution of effective long and short-term marketing strategies to establish and ensure continuous and sustained competitive advantage and success of assigned products portfolio.
  • Drive the Healthcare Prescription business to a next level, identifying market and business trends, ensuring fit within the strategic pillars defined in the BU, and implementing the cross-functional aspects that will maintain our competitiveness in the market.
  • Ensure continuous collaboration with all functions and divisions, namely sales, medical, training, and market access teams, to ensure effective conceptualization and implementation of the brand plans.
  • Develop omnichannel plans to improve the Customer impact and experience by delivering an even more targeted and personalized Customer journey.
  • Optimize allocation of all resources to brands through active assessment of return of investment.
  • Ensure that development and design of innovative promotional campaigns and business activities comply with relevant acts, legal demands, and ethical standards.
  • Establish a KOL network among the GPs and specialties under your responsibility.
  • Ensure a strong customer focus with an upskilled Business Intelligence strategy, evaluating effectiveness of marketing strategies, campaigns, and medical experts' development through regular field visits, customer engagements, and competitive intelligence analysis.
  • Drive an innovation mindset within the BU, participating in the assessment of new projects and products together with the LCM&Innovation manager.
  • Provide reliable sales, costs, and demand forecasts and ensure supply of all products.
  • Ensure the knowledge of the commercial contractual conditions of the licensed products under the scope of responsibility, as well as liaise with our partners to foster collaboration.

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