Csp Manager Skip

hace 4 semanas


Barcelona, Barcelona, España Unilever A tiempo completo

We are looking for a CSP to manage the growth of our brands in the Home Care category at Unilever.

The ideal candidate will have a Bachelor's degree in business administration, Economics, Marketing, or a related field and 4 years of professional experience in a similar role in trade marketing or sales.

The main responsibilities of this role include collaborating with the Spain CSP HC Lead to define the short, medium, and long-term strategy for the company's brands within the assigned category, focusing on the point of sale.

The candidate will also be responsible for adapting the generic category strategic plan for each channel, identifying key needs for each channel: Hypermarkets, Supermarkets, and Discounter channel.

Additionally, the candidate will activate the plan through key trade marketing levers (assortment, promotion, and in-store activation), set, analyze, and post-evaluate KPIs to measure and assess the results of the defined strategy and activation plans.

The candidate will work closely with the accounts team to define activation plans according to the needs of each channel and client, define and control the brand activation plan, aligned with the Marketing team and brand strategy.

The candidate will also ensure excellence and flawless execution of category promotional plans, monitor product stock for each brand, coordinating all necessary manipulations to meet customer service needs, in collaboration with the logistics team.

Finally, the candidate will manage the Trade Marketing budget for the HC category, analyze and monitor the HC market, identifying key players, pillars, and activation levers crucial for market growth.

Collaboration with key suppliers to activate previously defined plans, design agencies, printers, in-store activation agencies, direct marketing agencies, etc.

Definition and conduct of market studies necessary to formulate the new category strategy.



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