Marketing Strategist
hace 1 semana
Company Overview:
The Brand Specialist position at Red Bull is a pivotal role that plays a crucial part in driving the company's brand marketing strategy and campaigns forward. This individual will work closely with the Brand Manager and project leads to develop and execute occasions that take the brand to the next level, aligning with the annual marketing plan.
Main Responsibilities:
- Leverage market insights to steer the direction of brand marketing strategy & campaigns
- Develop and implement 360° campaigns to boost brand penetration
- Analyze market data from T&A, Kantar & Nielsen to inform consumer insights
- Support the Marketing team in developing and implementing the annual business plan, ensuring alignment with national strategy and budget tracking
- Establish strong relationships with key stakeholders, including Red Bull HQ & Kastner team
- Create branding and through-the-line communication for specific marketing projects in collaboration with respective marketing functions
Qualifications:
- At least 5 years of experience in FMCG product/brand marketing
- Proven track record of leading cross-functional 360° projects engaging all stakeholders
- Experience working with data, including Nielsen, Kantar, and research/consumer panel data
- University Degree in Business administration, Economics, Marketing or similar
- Fluent English, written and spoken
- An entrepreneurial 'can-do' attitude facilitated by continuous learning and application of best practices
- Good balance between analytical & creative skills
- Excellent communication & presentation skills, and strategic vision
- Passionate about marketing and aligned to Red Bull values
Estimated Salary: €55,000 - €65,000 per annum, depending on experience and qualifications
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