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Product Marketing Manager

hace 2 meses


Barcelona, Barcelona, España Semrush A tiempo completo

Job Title: Product Marketing Manager

About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Semrush. As a Product Marketing Manager, you will be responsible for managing inbound marketing and lifecycle communications for our Semrush Local tool suite.

Key Responsibilities

  1. Develop and execute marketing strategies to drive user acquisition and retention for our Semrush Local tool suite.
  2. Collaborate with cross-functional teams, including design, content, and video production teams, to create high-quality marketing materials.
  3. Monitor and optimize the product funnel and user journey to ensure maximum conversion and retention rates.
  4. Conduct competitive analysis and marketing research to stay ahead of the competition.
  5. Lead user interviews and translate user feedback into product and marketing improvements.

Requirements

  1. 3-5 years of experience in SaaS companies with a focus on SMB and Mid-Market segments.
  2. Proven track record in new SaaS B2B product launches.
  3. Knowledge of SEO, social media, email, or content marketing.
  4. Excellent storytelling skills.
  5. Data-driven approach.
  6. Exceptional attention to detail.
  7. Strong relationship-building skills.
  8. Excellent English language skills.

What We Offer

We offer a dynamic and supportive work environment, with opportunities for growth and development. Our team is dedicated to helping businesses with physical locations and SABs to rank higher in local search results and attract more nearby customers.

We provide a wide range of solutions for Local Marketing, including listing management, GBP optimization, map rank tracking, and review management. Our goal is to enable businesses worldwide to achieve growth by gaining and retaining loyal customers with less effort.

We offer a flexible working day start, unlimited PTO, hobby benefit, breakfast snacks and coffee at the office, corporate events, training courses, conferences, and gifts for employees.

About Us

We are a global IT company developing our own product, a platform for digital marketers. We have been developing our product for 15 years and have been awarded several prestigious awards, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more.

In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.