Marketing Operations Manager

hace 1 mes

Madrid, Madrid, España Ser Group A tiempo completo
Job Title: Marketing Operations Manager

At Ser Group, we're seeking a highly skilled Marketing Operations Manager to join our team. As a key member of our marketing team, you will be responsible for owning and managing our marketing technology stack, empowering our marketing and BDR teams with user-friendly tools.

Key Responsibilities:

  • Develop and maintain clear documentation describing the lead lifecycle, core definitions, and important processes in marketing.
  • Define, implement, and monitor lead and opportunity SLAs, working closely with Sales Operations and commercial leaders to maintain excellence and accountability.
  • Ensure data integrity is robust, advocating for best practice, ensuring compliance with regulations, and applying rigorous ongoing spot-checking and monitoring.
  • Implement a tracking framework that allows team members to measure performance and derive insights across marketing touchpoints and platforms.
  • Provide ongoing dashboards and one-off reports to management and team members, including making recommendations and implementing optimizations based on the data.
  • Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment and seamless execution of marketing initiatives.
  • Stay updated on industry trends, best practices, and emerging technologies in B2B marketing and revenue operations to recommend improvements and innovations.

Requirements:

  • 5+ years of marketing operations experience in a B2B environment.
  • 5+ years of experience with Salesforce.
  • Highly proficient with at least one of Hubspot, Marketo, Pardot / Salesforce Marketing Cloud Account Engagement or Eloqua; experience with several is a bonus, and any certifications are highly appreciated.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent project management, organizational, and communication skills.
  • Advanced MS Excel skills.
  • A data-first thinker who uses a fact-based approach to present data that delivers business, customer, and campaign insights.
  • Attention to detail across all communications and reporting to ensure first-class accuracy.
  • Ability to build strong networks and work cross-functionally to build trust and enable smooth execution of marketing activities for the business.

Nice to Have:

  • Experience with 6Sense or Demandbase.
  • Academic qualifications demonstrating analytical strength.
  • Proficiency with any adjacent, useful tools such as Python, Tableau, PowerBI.
  • German, French or Spanish language skills are welcome but not required.

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