Senior Marketing Strategist for Global Smart Lighting Solutions

hace 20 horas


Madrid, Madrid, España Signify A tiempo completo
Job Overview:
The Role:
We're seeking a seasoned Global Campaign Manager to spearhead our marketing efforts for Philips Hue, the category leader in smart connected lighting. As part of our Strategy & Marketing consumer team in Madrid, you'll be responsible for developing and implementing global marketing communication strategies and campaigns.

About Us:
Signify is the world leader in lighting, constantly pushing the boundaries with innovative solutions in data analytics, AI, and smart homes, offices, cities, and more. We've achieved carbon neutrality and are committed to doubling our positive impact on the environment and society by 2025.

Your Responsibilities:
* Co-create brand communication strategies for Philips Hue
* Analyze brand health and key KPIs, define cluster regions, and develop strategies to grow the brand
* Work with the global media agency to create a global media framework for local markets
* Define messaging frameworks across the Consumer Experience Journey and plan required campaigns, deliverables, and assets per touchpoint and channel
* Develop global marketing campaigns: plan insights, brief creative agencies, test concepts, produce campaigns, and coordinate amplification through CRM, social, web, and media
* Support product launches by defining strategic message architecture and refining key product propositions

Requirements:
* Strong background in consumer and digital marketing with 10+ years of related experience
* FMCG or consumer electronics experience preferred
* University degree in business or marketing/MBA
* Excellent English written and spoken skills
* Ability to identify insights and trends from analytical data to inform positioning and activation plans
* Experience in regional and global organizations

What You'll Get:
* Opportunities for career development through mentoring, coaching, and stretch assignments with strong international exposure
* Continuous learning through online programs and on-the-job experiences
Estimated Salary:$120,000 - $150,000 annually based on location and experience.

Signify Culture:
We foster an innovative approach, constant learning, and a culture of diversity and inclusion.

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