Data Insights Manager
hace 3 semanas
Terra is a forward-thinking organization committed to excellence in digital analytics. We're seeking an experienced Data Insights Manager to join our dynamic team, driving strategic growth through data-driven decision-making.
About the RoleAs a Data Insights Manager at Terra, you'll play a key role in analyzing digital performance data, identifying trends, and providing actionable insights to drive business impact. You'll develop comprehensive measurement strategies, define KPIs, and set up tracking systems to ensure accurate data collection for digital marketing initiatives.
Your expertise will be invaluable in building detailed reports and interactive dashboards that provide clients with actionable insights on campaign performance. You'll also oversee data integration projects, combining data from various sources for a holistic view of marketing performance.
About You- You have a strong background in marketing analytics, with expertise in data analysis and web tracking performance optimization.
- You bring advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms (e.g., Tableau, Looker Studio).
- You excel in turning complex data into actionable insights that drive strategic decisions.
- You are a clear communicator, comfortable presenting detailed findings and recommendations to clients and internal teams.
- Analyze digital performance data using tools like Google Analytics, Tableau, or Excel to identify trends and user behavior insights.
- Develop comprehensive measurement strategies, define KPIs, and set up tracking systems for digital marketing initiatives.
- Build detailed reports and interactive dashboards that provide clients with actionable insights on campaign performance.
- Oversee data integration projects, combining data from various sources for a holistic view of marketing performance.
- Synthesize complex data into clear presentations, deliver strategic recommendations, and outline next steps for clients based on analytical findings.
Terra is a dynamic organization dedicated to innovation and excellence. We offer a collaborative work environment, competitive salary ($85,000 - $110,000), and opportunities for growth and professional development.
Requirements- Fluency in English and Spanish, with additional language skills considered a bonus.
- Advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms.
- Ability to manage multiple projects, prioritize tasks, and meet deadlines.
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