Data-Driven Marketing Insights Specialist
hace 4 semanas
About Terra
Terra is a leading company in the industry, dedicated to providing innovative solutions for our clients. Our team of experts is passionate about delivering exceptional results and driving business growth.
Salary: $85,000 - $110,000 per year
We offer a competitive salary range to attract top talent and reward excellence.
Job Description
Overview
Analyze digital performance data using tools like Google Analytics, Tableau, or Excel to identify trends, user behavior insights, and growth opportunities. Develop comprehensive measurement strategies, define KPIs, set up tracking systems, and ensure accurate data collection for digital marketing initiatives. Build detailed reports and interactive dashboards that provide clients with actionable insights on campaign performance and business impact. Collaborate with marketing, content, and development teams to ensure data-driven decision-making supports overall business objectives. Conduct regular audits of analytics setups, troubleshoot issues, and implement best practices to ensure data quality and accuracy.
Required Skills and Qualifications
You have a strong background in marketing analytics, with expertise in data analysis and web tracking performance optimization. You bring advanced skills using analytics tools like Google Analytics, Tag Manager, and data visualization platforms (e.g., Tableau, Looker Studio). You excel in turning complex data into actionable insights that drive strategic decisions for clients. You are a clear communicator, comfortable presenting detailed findings and recommendations to clients and internal teams. You have experience managing client relationships, acting as a trusted advisor, and providing expert guidance. You thrive in a fast-paced environment, managing multiple projects and shifting priorities with ease. You know when to rely on data and when to use intuition, making balanced, informed decisions. You enjoy collaborating with cross-functional teams and contributing to a culture of continuous learning. Fluency in English is required, with additional language skills (such as Spanish) considered a bonus.
Benefits
We offer a range of benefits to support your career growth and well-being, including health insurance, retirement savings plan, paid time off, and professional development opportunities.
Others
We value diversity, equity, and inclusion in the workplace. We strive to create an environment where everyone feels welcome and empowered to contribute their best work.
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