Digital Advertising Strategist
hace 14 horas
We are seeking a highly skilled Digital Advertising Strategist to join our team. As an Account Performance Manager, you will be responsible for portfolio management of accounts assigned to you.
Key Responsibilities:- Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
- Reviewing every account in the portfolio in complete detail to understand the current level of performance
- Engaging with advertisers/in-country Account Manager to understand their advertising goals and expectations from the program
- Leading kickoff calls with advertisers and drives discussion using a preset agenda, as and when necessary
- Flawlessly executing end-to-end ad optimization, liaising with key internal and external stakeholders
- Analyzing account performance against key metrics to identify, recommend and implement optimization solutions to increase efficiency and meet clients' KPIs
- Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Working with Account Management, Sales & Marketing and Product teams to identify and solve issues blocking advertiser performance
- Bachelor's degree
- +2 years related work experience
- Professional fluency of both English and Italian (in respect to writing, reading, speaking and communication)
- Experience in a data and results-oriented environment with external customer interaction
- Working knowledge of Microsoft Office Applications (Access, Excel, Power Point and Word)
- MBA in Digital Advertising or other related Master's degree
- 2+ years' experience in the online advertising, sales, marketing, and/or e-commerce space
- Proven success in business development, advertising or account management roles
- Flair for data & analytical knowledge (Advanced Excel, basic SQL knowledge is a plus)
- Google Ad Words / Bing Ads certification will be added benefit
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