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About DataCamp
DataCamp is a leading platform for data science and analytics education, empowering individuals and teams through data literacy. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact.
About the Role
As the Marketing Operations Director at DataCamp, you will optimize and streamline our marketing processes and systems to enhance the effectiveness of our business-to-business (B2B) and business-to-consumer (B2C) marketing efforts. This senior-level, individual contributor role will focus on building a world-class marketing technology stack, integrating multiple data sources, and providing actionable insights to drive our marketing strategy. You will collaborate closely with cross-functional teams, including sales, product, and data science, to ensure alignment and efficiency in our marketing operations.
Key Responsibilities
- Develop and implement a cohesive marketing technology stack that supports both our B2C and B2B go-to-market (GTM) motions.
- Ensure seamless data flow and integration across various systems, including customer relationship management (CRM) software, email automation tools, marketing automation systems, and appointment-setting tools.
- Oversee and optimize lead flow, management, segmentation, scoring, and funnel processes.
- Drive growth through the implementation of automated processes and streamlined operational workflows.
- Work closely with the Data Analytics & Engineering team to provide clear and agile views into marketing campaign performance, revenue, and pipeline generation.
- Develop and maintain comprehensive reporting systems to track key marketing metrics and key performance indicators (KPIs).
- Continuously assess and rationalize the marketing tech stack, ensuring optimal performance and return on investment (ROI).
- Lead cross-functional projects to improve data quality, system integrations, and operational processes.
- Oversee and manage the day-to-day programming of marketing campaigns and workflows.
- Enable and train marketing team members to perform their own campaigns using the marketing automation tool.
- Develop and maintain documentation and training materials for marketing tools and processes.
- Stay up-to-date with industry trends and best practices in marketing operations and technology.
Requirements
- 5+ years of experience in marketing operations and analytics in a business-to-business (B2B) and business-to-consumer (B2C) environment.
- Proficiency in customer relationship management (CRM) software and marketing automation tools.
- Experience with email tools and reverse ETL and no-code automation tools.
- Knowledge of analytics tools and data science teams to integrate multiple data sources for actionable insights.
- Track record of building world-class marketing tech stacks, systems, and processes enabling global marketing teams.
DataCamp values diverse experiences and perspectives. If you're excited about this role but don't meet every qualification, we still encourage you to apply. We believe skills can be developed and are committed to fostering an inclusive workplace where everyone can thrive. Your unique talents and perspectives are what make our team great.
