Digital Marketing Orchestration Lead

hace 3 semanas


Barcelona, Barcelona, España Schneider Electric A tiempo completo
{"Responsibilities": "

As a Digital Marketing Orchestration Lead, you will collaborate with cross-functional teams to develop and implement marketing technology platforms, driving customer acquisition, conversion, and retention across all digital platforms.

You will act as the power user of the Martech platforms and tools, facilitating their adoption and utilization of advanced personalization tools to create targeted and compelling digital experiences.

Additionally, you will monitor and analyze campaign performance and user behavior, generating data-driven hypotheses for improving the digital customer journey and conversion rates.

Architecting the Martech stack to support the needs of global and regional marketing teams, you will identify and share best practices to scale its use and drive efficiency.

Effective communication with stakeholders, including Strategic Managers, Marketing Operations, and senior leadership, is crucial in this role.

", "Qualifications": "

A Bachelor's degree in Marketing, Business, Analytics, or a related field is required.

5+ years of proven experience in Sales & Marketing Automation, conversion rate optimization, omnichannel marketing, or a similar role, using tools like Eloqua, Marketo, Salesforce Marketing Cloud.

CDP, SQL desired.

Strong analytical skills and experience with A/B testing, user analytics, and performance metrics.

Ideally, experience with Google Analytics, Optimizely or similar.

Passionate about driving digital transformation and innovation.

Strong communication skills with the ability to convey complex ideas clearly and concisely.

Ability to effectively manage multiple projects by working with cross-functional teams.

", "Company Culture": "

Schneider Electric is an Equal Opportunity Employer.

We uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value.

Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders.

", "Impact": "

At Schneider Electric, we aspire to be the most inclusive and caring company in the world, providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.

We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today.

", "Language": "English"}

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