Digital Marketing Orchestration Director
hace 2 días
- Develop and implement marketing technology platforms to drive customer acquisition, conversion, and retention across all digital platforms.
- Collaborate with cross-functional teams to understand and enhance user behavior, define personalized digital customer journeys, and optimize campaign performance.
- Act as a power user of Martech platforms and tools, facilitating their adoption and ensuring their strategic use.
- Utilize advanced personalization tools to create targeted and compelling digital experiences across different audiences and channels.
- Monitor and analyze campaign performance and user behavior, generating data-driven hypotheses for improving the digital customer journey and conversion rates.
- Architect the Martech stack's use by acting as a Power User to support the needs of global and regional marketing teams and identify best practices to scale its use and drive efficiency.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- 5+ years of proven experience in Sales & Marketing Automation, conversion rate optimization, omnichannel marketing, or a similar role, using tools like Eloqua, Marketo, Salesforce Marketing Cloud.
- Strong analytical skills and experience with A/B testing, user analytics, and performance metrics.
- Experience with Google Analytics, Optimizely, or similar tools is desirable.
- Passionate about driving digital transformation and innovation.
- Strong communication skills with the ability to convey complex ideas clearly and concisely.
- Ability to effectively manage multiple projects by working with cross-functional teams.
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