Digital Marketing Orchestration Director

hace 2 días


Barcelona, Barcelona, España Schneider Electric A tiempo completo
Key Responsibilities
  • Develop and implement marketing technology platforms to drive customer acquisition, conversion, and retention across all digital platforms.
  • Collaborate with cross-functional teams to understand and enhance user behavior, define personalized digital customer journeys, and optimize campaign performance.
  • Act as a power user of Martech platforms and tools, facilitating their adoption and ensuring their strategic use.
  • Utilize advanced personalization tools to create targeted and compelling digital experiences across different audiences and channels.
  • Monitor and analyze campaign performance and user behavior, generating data-driven hypotheses for improving the digital customer journey and conversion rates.
  • Architect the Martech stack's use by acting as a Power User to support the needs of global and regional marketing teams and identify best practices to scale its use and drive efficiency.
Qualifications
  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 5+ years of proven experience in Sales & Marketing Automation, conversion rate optimization, omnichannel marketing, or a similar role, using tools like Eloqua, Marketo, Salesforce Marketing Cloud.
  • Strong analytical skills and experience with A/B testing, user analytics, and performance metrics.
  • Experience with Google Analytics, Optimizely, or similar tools is desirable.
  • Passionate about driving digital transformation and innovation.
  • Strong communication skills with the ability to convey complex ideas clearly and concisely.
  • Ability to effectively manage multiple projects by working with cross-functional teams.


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