Global Marketing Strategist

hace 2 semanas


Madrid, Madrid, España Signify A tiempo completo

About Signify

We're a world leader in lighting, transforming the industry with our innovative products and commitment to sustainability.

A Career at Signify

We offer multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure. We believe learning is fundamental to our culture.

The Role

We're looking for a skilled marketer to join our team as a Global Product Marketing Communication Manager. As a member of our Marcom LL&L and Wiz team in Madrid, you'll be responsible for creating comprehensive product communication strategies and new product introduction playbooks.

Your Responsibilities

  • New Product Introduction: Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions.
  • Existing Portfolio: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market.
  • Benefit Positioning and Consumer Insights: Leverage consumer insights to create benefits and drive engagement and sales.
  • Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs.
  • Assets and Content Creation: Develop marketing assets that effectively communicate product benefits.
  • Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house.
  • Competitive Analysis: Identify direct competitors to reveal strengths and weaknesses.

Your Qualifications

  • Highly skilled marketer with over 10 years of experience in product marketing positioning and creating sales-driven product communication for growth.
  • Proficiency in translating technical product specifications into consumer benefits.
  • Experience in delivering communication playbooks for new product introductions.
  • Understanding of the full marketing mix, including product positioning, distribution channels, price tiers, and competition.
  • Preferred industries: FMCG, home goods, consumer electronics, appliances.
  • Language Proficiency: Fluency in English is mandatory.

What You'll Get in Return...

We offer a competitive salary of €80,000 per year, plus additional benefits and opportunities for professional growth.

About Your Career Development

At Signify, we're committed to helping you grow and develop your skills. Our programs include mentoring, coaching, and stretch assignments, providing you with strong international exposure.

Why Join Us?

We're a company that's passionate about innovation, sustainability, and making a positive impact on society. Join us and be part of a team that's shaping the future of lighting.



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