Senior User Acquisition Strategist

hace 7 días

Madrid, Madrid, España Ruby Labs A tiempo completo

About Ruby Labs

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

Learn more about our story at:

https://rubylabs.com/about-us/

About the role

We are actively seeking an accomplished Lead User Acquisition Manager to spearhead our user acquisition efforts, driving substantial traffic from diverse sources to our subscription-based products (web to web, web-app).

The ideal candidate should possess extensive experience working with a wide range of traffic sources, including but not limited to Pinterest, TikTok Ads, Facebook, and other social media platforms.

This role requires a deep understanding of digital marketing strategies, performance marketing, and the ability to optimize campaigns across multiple channels.

In your capacity as the Lead of User Acquisition, you will be responsible for crafting and implementing multi-channel acquisition strategies aimed at attracting and converting subscribers.

While building and managing an in-house team may be part of your responsibilities, your primary focus will be on leveraging your broad experience with various traffic sources to maximize user acquisition and ROI.

Key Responsibilities

ROI Maximization:

  • Develop and implement strategies to continuously improve return on ad spend (ROAS) across all channels.
  • Identify opportunities for scaling successful campaigns while maintaining or improving efficiency.

Data Analysis and Insights:

  • Conduct in-depth analysis of campaign performance metrics.
  • Collaborate closely with the data team to leverage Tableau reports and other data tools.
  • Use data-driven insights to inform strategy and tactical decisions.

Campaign Structure and Optimization:

  • Design and implement optimal campaign structures across various platforms.
  • Continuously test and refine ad creatives, targeting, and bidding strategies.
  • Conduct A/B testing to improve campaign performance and identify scaling opportunities.

Multi-Channel Management:

  • Oversee and optimize user acquisition efforts across Pinterest, TikTok, Facebook, Google, and other relevant platforms.
  • Allocate budget effectively across channels based on performance and potential.
  • Stay updated on platform changes and new features, adjusting strategies accordingly.

Strategy Development:

  • Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets.
  • Develop comprehensive user acquisition strategies aligned with company objectives.
  • Continuously adapt strategies based on performance data and market trends.

Creative Collaboration:

  • Work closely with creative producers to develop high-performing ad creatives.
  • Provide data-driven feedback to improve creative performance across channels.
  • Ensure alignment between acquisition strategies and creative output.

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