User Acquisition Strategist
hace 1 semana
Ruby Labs is revolutionizing the way people engage with digital experiences by combining cutting-edge technology with personalized guidance from industry experts.
Our platform offers hyper-personalized insights, 1-on-1 consultations, and detailed analytics, helping users navigate their lives with greater awareness and confidence.
We are committed to delivering a fun and friendly user experience while empowering our community to lead happier and healthier lives.
About the RoleWe're looking for a User Acquisition Manager who will be responsible for acquiring traffic on a large advertising channel. With a big budget, you'll have plenty to keep you busy.
You will be responsible for executing user acquisition strategies, running ad creative tests, taking part in creative brainstorm sessions, scaling and optimizing campaigns across various advertising channels hitting company goals and benchmarks.
Key Responsibilities- Expanding work with the user engagement channels.
- Identify and leverage opportunities within advertising channels such as FB Ads, TikTok Ads, Pinterest, and other platforms.
- Analyzing the effectiveness of advertising campaigns, meeting KPIs.
- Communicating with partners on ad networks.
- Work collaboratively with the creative team to ideate and implement compelling marketing creatives.
- Collaborate with the Business Intelligence (BI) team to gather and analyze data for informed decision-making.
- 3+ years of experience buying traffic, preferably in performance marketing with a proven track record of successful user acquisition campaigns.
- Understanding of the functionality of Facebook Ads, and other channels.
- Intermediate level of English or higher, with strong communication skills.
- Experience in ideation and execution of marketing creatives.
- Nice to have: Previous experience in web user acquisition, demonstrating a comprehensive understanding of the online user journey.
- Experience working with analytical systems such as BI tools (e.g., Tableau), showcasing a strong analytical mindset.
- Prior experience in the subscription-based product, providing valuable insights into the unique challenges and opportunities within this niche.
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received.
If we see a potential fit, we proceed with the following steps:
- Recruiter Screening (40 minutes)
- Technical Interview (90 minutes)
- Final Interview (60 minutes)
By joining Ruby Labs, you'll become part of a team that picks each other up, collaborates daily, and works hard, fast, and intelligently because they're motivated and passionate about being the best in the industry.
We thrive on innovation, push the boundaries, and are proud of our work.
At Ruby Labs, we foster a culture of creativity and continuous learning, where everyone's ideas are valued. We believe in maintaining a healthy work-life balance, supporting each other's growth, and celebrating our successes together.
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