Digital Acquisition Strategist

hace 2 semanas

Madrid, Madrid, España ServiceNo A tiempo completo
Job Title: Sr. Digital Acquisition Strategist

At ServiceNow, we're transforming the way work gets done. As a Sr. Digital Acquisition Strategist, you'll play a key role in driving our digital acquisitions strategy and operations team's success.

About the Role

We're seeking a dynamic and experienced professional to join our fast-paced team. As a Sr. Digital Acquisition Strategist, you'll be responsible for defining strategy for digital acquisitions, driving cross-team execution of successful digital campaigns, and advocating for internal client needs.

Key Responsibilities
  • Work with field marketing teams to understand business objectives and develop digital acquisition strategies
  • Translate business goals into digital acquisition plans, providing media plans and playbooks for optimal targeting and ad units
  • Bring campaigns to life through end-to-end integrated execution
  • Evaluate opportunities for upselling to customers
  • Support 1:1 ABM, industry, and country-specific launches, as well as C-Suite and Executive programs
  • Activate in-country programs to drive registration to events and webinars
  • Co-own relationships and outcomes with regional sales developments to drive digital leads to fruition
  • Work with external partners to ensure successful go-lives
  • Own process of obtaining creative and tracking assets needed to launch campaigns
  • Work with internal stakeholders and Ad Ops on campaign optimizations
  • Develop and deliver regular health reports, monthly summaries, and QBRs for stakeholders
  • Partner with finance for PR/PO and invoicing reconciliation
  • Ensure timely execution and linearity of spends
Qualifications
  • 7-10 years of digital marketing/account management experience
  • Minimum 2 years of B2B experience; B2C+B2B experience is a plus
  • Experience running large-scale programs and complex client or stakeholder relationships
  • Expertise in digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau, or similar ad tech and BI tools is a plus
  • Expertise with execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting
What We Offer

At ServiceNow, we offer a dynamic and inclusive work environment, competitive compensation, and opportunities for growth and development. If you're a motivated and experienced professional looking to make a meaningful impact, we encourage you to apply.

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