Digital Acquisition Strategist

hace 1 semana

Madrid, Madrid, España Servicenow A tiempo completo
Job Title: Sr. Digital Acquisition Strategist

At ServiceNow, we're on a mission to make the world work better for everyone. We're seeking a dynamic Sr. Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). As a key member of our client-facing team, you'll advocate for internal client needs and provide actionable insights on campaign performance.

Key Responsibilities:
  • Work with field marketing teams to understand business objectives and develop digital acquisition strategies
  • Translate business goals into digital acquisition plans, providing media plans and playbooks for optimal targeting and ad units
  • Bring campaigns to life through end-to-end integrated execution
  • Support 1:1 ABM, industry, and country-specific launches, as well as C-Suite and Executive programs
  • Activate in-country programs to drive registration to events and webinars
  • Co-own relationships and outcomes with regional sales developments to drive digital leads to fruition
  • Partner with external partners to ensure successful go-lives
  • Own process of obtaining creative and tracking assets needed to launch campaigns
  • Work with internal stakeholders and Ad Ops on campaign optimizations
  • Develop and deliver regular health reports, monthly summaries, and QBRs for stakeholders
  • Partner with finance for PR/PO and invoicing reconciliation
Requirements:
  • 7-10 years of digital marketing/account management experience
  • Minimum 2 years of B2B experience; B2C+B2B experience a plus
  • Experience running large-scale programs and complex client or stakeholder relationships
  • Expertise in digital advertising landscape and related technologies
  • Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau, or similar ad tech and BI tools
  • Expertise with execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting
Key Traits:
  • Ability to interlink brand to business
  • Lay out media plans that address underlying business needs
  • Communicates for impact
  • Team player and collaboration
  • Data and insights driven
  • Brings energy and excitement to the table

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