Digital Acquisition Strategist
hace 2 días
At ServiceNow, we're on a mission to make the world work better for everyone. We're seeking a dynamic Sr. Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). As a key member of our team, you'll be responsible for managing complex operations, building exceptional relationships, and driving cross-team execution of successful digital campaigns on behalf of our stakeholders.
Key Responsibilities:- Work with field marketing teams to understand business objectives and develop digital acquisition strategies
- Translate business goals into digital acquisition plans, providing media plans and playbooks for optimal targeting and ad units
- Bring campaigns to life through end-to-end integrated execution
- Support 1:1 ABM, industry, and country-specific launches, as well as C-Suite and Executive programs
- Activate in-country programs to drive registration to events and webinars
- Co-own relationships and outcomes with regional sales developments to drive digital leads to fruition
- Work with external partners to ensure successful go-lives
- Own process of obtaining creative and tracking assets needed to launch campaigns
- Develop and deliver regular health reports, monthly summaries, and QBRs for stakeholders
- Partner with finance for PR/PO and invoicing reconciliation
- 7-10 years of digital marketing/account management experience
- Minimum 2 years of B2B experience; B2C+B2B experience a plus
- Experience running large-scale programs and complex client or stakeholder relationships
- Expertise in digital advertising landscape and related technologies
- Familiarity with Google Campaign Manager, DV360, SA360, LinkedIn Campaign Manager, Adobe Analytics, Tableau, or similar ad tech and BI tools
- Outstanding interpersonal skills, relationship builder
- Strong experience developing operational workflows
- Comfort with business analytics and producing data-driven insights and reporting
- A dynamic and fast-paced work environment
- Opportunities for growth and professional development
- A collaborative and supportive team
- A competitive salary and benefits package
We're an equal opportunity employer and welcome applications from diverse candidates. If you're passionate about digital marketing and operations, and have a proven track record of success, we encourage you to apply.
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