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We are seeking a highly motivated and detail-oriented Ecommerce Marketing Analytics Specialist to join our dynamic and international Ecommerce team. As a key member of our team, you will play a crucial role in analyzing data related to digital sales, performance marketing campaigns, customer behavior, and website traffic.
Key Responsibilities- Analyze data from various sources, including Amazon Advertising and Digital Shelf Monitoring tools, to identify growth areas and develop strategies to enhance visibility and conversion.
- Collect and analyze key metrics related to awareness, traffic, and conversion, and communicate insights and recommendations to stakeholders clearly and concisely.
- Develop and maintain reporting dashboards to provide insights to the Ecommerce Team and other stakeholders.
- Support the development of hypotheses and execution of A/B testing and other experiments to optimize marketing performance.
- Assist in the execution, monitoring, and optimization of Ecommerce marketing campaigns to ensure maximized visibility and ROI.
- A first successful experience in reporting and data analysis, using tools like Excel or PowerBI and languages such as SQL, VBA, or Python.
- A Fluent level of English (C1).
- Any additional European language will be advantageous.
- Ideally a Master's degree (currently enrolled or graduated from) Business, Marketing, Data Science, or a related field.
- An analytical approach and skills to interpret data from a wide range of sources.
- Provide actionable insights.
- A methodical and structured approach to optimization and problem-solving, as well as knowledge of the digital customer journey and Paid Search/Display Ads is preferred.
- A business orientation: understanding of market dynamics and a commercial mindset.
Kimberly-Clark is a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
