Digital Marketing and Platforms Lead

hace 3 semanas

Barcelona, Barcelona, España F. Hoffmann-La Roche Gruppe A tiempo completo
Job Description

We are seeking a highly motivated and detail-oriented Digital Marketing and Platforms Lead to join our Market Intelligence & Digital Marketing team.

The successful candidate will be responsible for exploring new digital channels, managing content approval and eDetailing platforms, overseeing the CRM system from a marketing perspective, analyzing digital platform data, interfacing with global and regional teams, and collaborating across departments to achieve business objectives.

Key Responsibilities:
  • Explore New Digital Channels: Identify and assess new digital channels to expand our reach and enhance our digital presence
  • Manage Content Approval Platform: Oversee the process and marketing assets for content approval, ensuring compliance with internal standards and timelines
  • Manage eDetailing Content Platform: Maintain and update the eDetailing content to ensure it is always current, engaging, and aligned with our marketing strategies
  • Manage CRM from a Marketing Perspective: Oversee the CRM system to ensure it supports marketing initiatives, enhances customer engagement, and drives targeted campaigns
  • Analyze Digital Platform Data: Collect and interpret data from our CRM and digital platforms to inform decision-making and optimize digital marketing strategies
  • Interface with Global and Regional Teams: Act as the main interface with regional and global digital marketing teams, ensuring alignment in strategies and tools, as well as identification and localization of best practices
  • Cross-Departmental Collaboration: Lead the marketing team and co-design with Communications suitable digital marketing strategies and tactics to meet business objectives. Collaborate closely with IT and other necessary departments. Manage relationships with and evaluations of external vendors supporting marketing efforts
  • Compliance and Guidelines Management: Oversee the implementation of global standards, policies, and guidelines for marketing teams regarding digital communications, ensuring adherence to legal regulations and company protocols
  • Digital Marketing Advocacy: Foster an educational environment regarding digital marketing aspects, channel utilization, platform knowledge, and digital marketing approach adoption within the team
  • Project Leadership: Design and lead company-wide initiatives in digital marketing
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven experience in digital marketing, content management, data analysis, and CRM management
  • Proficiency with digital marketing tools and platforms, including content approval systems and eDetailing solutions
  • Strong analytical skills and the ability to interpret data to drive decisions
  • Excellent communication skills and the ability to collaborate effectively with cross-functional and international teams
  • High attention to detail and strong organizational skills
  • Experience in managing relationships with external vendors
  • Familiarity with legal regulations and company protocols regarding digital communications
Why Join Us:

Be part of an innovative company at the forefront of the digital marketing space.

Collaborative and dynamic team culture.

Opportunities for professional growth and development.

Competitive salary and benefits package.

  • Digital Content and Platforms Strategist

    hace 4 semanas

    Barcelona, Barcelona, España F. Hoffmann-La Roche Gruppe A tiempo completo

    About the RoleWe are seeking a highly motivated and detail-oriented Digital Marketing and Platforms Lead to join our Market Intelligence & Digital Marketing team.Key Responsibilities:Explore New Digital Channels: Identify and assess new digital channels to expand our reach and enhance our digital presence.Manage Content Approval Platform: Oversee the process...

  • Digital Content and Platforms Strategist

    hace 4 semanas

    Barcelona, Barcelona, España F. Hoffmann-La Roche Gruppe A tiempo completo

    About the RoleWe are seeking a highly motivated and detail-oriented Digital Marketing and Platforms Lead to join our Market Intelligence & Digital Marketing team.Key Responsibilities:Explore New Digital Channels: Identify and assess new digital channels to expand our reach and enhance our digital presence.Manage Content Approval Platform: Oversee the process...

  • Digital Marketing Specialist

    hace 2 semanas

    Barcelona, Barcelona, España Marketing Tip A tiempo completo

    Job Title: International Performance MarketingAbout Us: Marketing Tip is a leading company in the technology and e-commerce industry, and we are looking for a talented Digital Marketing Specialist to join our team.Job Summary: We are seeking a skilled Digital Marketing Specialist to lead our international expansion and drive growth through digital channels....

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Oilandgas.Org A tiempo completo

    Job Title: Digital Marketing Orchestration LeadIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through...

  • Digital Marketing Orchestration Lead

    hace 4 semanas

    Barcelona, Barcelona, España Schneider Electric Global A tiempo completo

    Lead Digital Marketing OrchestrationIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative...

  • Digital Marketing Orchestration Lead

    hace 4 semanas

    Barcelona, Barcelona, España Schneider Electric Global A tiempo completo

    Lead Digital Marketing OrchestrationIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative...

  • Digital Marketing Team Lead

    hace 3 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    About the Role:We are seeking a highly motivated SEM Team Lead to join our dynamic team at Merlin Digital Partner. As a key member of our Marketing team, you will be responsible for developing and implementing strategies to optimize our clients' visibility and increase the accessibility of their websites and apps.Key Responsibilities:Lead a team of campaign...

  • Digital Marketing Orchestration Lead

    hace 4 semanas

    Barcelona, Barcelona, España Schneider Electric Global A tiempo completo

    Job Title: Digital Marketing Orchestration LeadIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through...

  • Digital Marketing Orchestration Lead

    hace 4 semanas

    Barcelona, Barcelona, España Schneider Electric Global A tiempo completo

    Job Title: Digital Marketing Orchestration LeadIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through...

  • Digital Marketing Team Lead

    hace 4 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    SEM Team Lead Job DescriptionAt Merlin Digital Partner, we're seeking a highly motivated and analytical SEM Team Lead to join our dynamic team. As a key member of our Marketing team, you'll be responsible for developing strategies to optimize our projects' visibility and increase website accessibility.The Role:Lead a team of campaign managers to drive...

  • Digital Marketing Team Lead

    hace 4 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    SEM Team Lead Job DescriptionAt Merlin Digital Partner, we're seeking a highly motivated and analytical SEM Team Lead to join our dynamic team. As a key member of our Marketing team, you'll be responsible for developing strategies to optimize our projects' visibility and increase website accessibility.The Role:Lead a team of campaign managers to drive...

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Schneider Electric A tiempo completo

    In this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.Key...

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Schneider Electric A tiempo completo

    Job SummaryIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.Key...

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Schneider Electric A tiempo completo

    Job SummaryIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.Key...

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Schneider Electric A tiempo completo

    Job SummaryIn this role, you will lead the development and implementation of marketing technology platforms, working closely with cross-functional teams to understand and enhance user behavior, define, and enable personalized digital customer journeys, optimize campaign performance, and drive meaningful growth through innovative digital experiences.Key...

  • SEM Team Lead

    hace 4 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    SEM Team Lead Job DescriptionWe are seeking a highly skilled SEM Team Lead to join our dynamic team at Merlin Digital Partner. As a key member of our Marketing team, you will be responsible for developing and implementing strategies to optimize our clients' online presence and drive business growth.Key Responsibilities:Lead a team of campaign managers to...

  • SEM Team Lead

    hace 4 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    SEM Team Lead Job DescriptionWe are seeking a highly skilled SEM Team Lead to join our dynamic team at Merlin Digital Partner. As a key member of our Marketing team, you will be responsible for developing and implementing strategies to optimize our clients' online presence and drive business growth.Key Responsibilities:Lead a team of campaign managers to...

  • Digital Marketing Team Lead

    hace 3 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    Merlin Digital Partner is a leading talent acquisition consultancy with over 20 years of experience in the digital world. We support startups, scaleups, and corporates in more than 10 countries, helping them find the talent they need to thrive across 15+ areas of specialization. Our strategic analysis of each company, combined with a powerful network of...

  • Digital Marketing Orchestration Lead

    hace 3 semanas

    Barcelona, Barcelona, España Schneider Electric A tiempo completo

    {"Responsibilities": "As a Digital Marketing Orchestration Lead, you will collaborate with cross-functional teams to develop and implement marketing technology platforms, driving customer acquisition, conversion, and retention across all digital platforms.You will act as the power user of the Martech platforms and tools, facilitating their adoption and...

  • Digital Marketing Team Lead

    hace 3 semanas

    Barcelona, Barcelona, España Merlin Digital Partner A tiempo completo

    About the Role:We are seeking a highly motivated SEM Team Lead to join our dynamic team at Merlin Digital Partner. As a key member of our Marketing team, you will be responsible for developing and implementing strategies to optimize our clients' visibility and increase the accessibility of their websites and apps.Key Responsibilities:Lead a team of campaign...