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Digital Marketing Manager
hace 2 meses
We are a leading global technology company that specializes in innovative and sustainable solutions for various industries. Our mission is to wow our customers and employees alike with our exceptional products and services.
Job Responsibilities- Develop and Implement Digital Strategies
As a Digital Marketing Manager, you will be responsible for developing and implementing paid digital consideration and conversion strategies and campaigns with a focus on social media channels. This includes translating our advertising campaigns into tailored social media spots that fit our target audience.
Build and Optimize Performance Media CampaignsYou will build performance media campaigns, including set-up, media management, and asset management. Additionally, you will develop and create video and image content that performs best, and identify signals that consumers are sending to optimize our campaigns.
Track and Analyze Campaign PerformanceYou will track all media and search platforms, including Google, YouTube, and Meta, and campaign analytics from our brand and competition. This will enable us to make agile improvements to our assets and future campaigns, ensuring that our KPIs and ROI are met.
Mirror Social and Low-Funnel ActivitiesYou will mirror our social and low-funnel activities in our website and e-commerce platforms, ensuring a seamless customer experience.
Requirements- Professional Experience and Education
You should have at least 3 years of relevant professional experience in marketing, digital marketing, or performance marketing, preferably in a FMCG business or a media/digital agency. A university degree in Business Administration with a focus on marketing, digital media management, communication, or a similar field is also required.
Proven Track RecordYou should have a proven track record in social marketing management and performance marketing, with a strong understanding of category insights, particularly in FMCG and non-food industries.
