Digital Marketing Leader

hace 4 semanas

Barcelona, Barcelona, España Protonmail A tiempo completo
About Proton

Proton is a global leader in the privacy-tech industry, providing encrypted, open-source, and easy-to-use B2C & B2B SaaS services like email, calendar, VPN, password manager, and file storage to empower users worldwide to control their data online.

With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organization that thrives on community support without VC funding.

Our unwavering commitment to our mission over the past 10 years has resulted in Proton being regularly featured worldwide, cementing our voice on both sides of the Pacific, and becoming the standard for online privacy in real life.

We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, and Barcelona, as well as remote roles globally.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet.

We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people.

We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.

The Role

We are looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement.

You will be responsible for a broad spectrum of digital channels including performance marketing, SEO, lifecycle marketing, and CRM, and oversee measurement and analytics across all marketing channels.

We're looking for someone who can build out a vision and strategy for how digital channels can be leveraged to drive growth - acquisition, activation, retention, and monetization across each Proton product and across the ecosystem.

Key responsibilities include:

  • Building out a vision and strategy for digital channels to drive growth
  • Working with Product and business unit growth teams to design growth motions for B2C and B2B
  • Putting in place best-in-class testing and optimization strategies, methodologies, and platforms
  • Driving customer acquisition efforts through performance marketing
  • Developing a lifecycle user strategy for our growing 100m user base
  • Developing a demand generation strategy for Proton's growing B2B business
  • Hiring, developing, and leading a team of digital marketers
  • Overseeing the management of digital agencies, SaaS platforms, and tools
  • Managing marketing analytics and reporting across the marketing team

We're looking for someone who is a big believer in driving sustainable growth and product-led growth, with a holistic approach prioritizing retention and monetization just as much as acquisition and activation.

Key requirements include:

  • Extensive experience in a digital marketing leadership role encompassing growth, performance marketing, and lifecycle/CRM
  • Strong experience in B2C, SaaS, subscription-based startups/tech companies preferably in online privacy, cybersecurity, and/or productivity contexts
  • Strong domain expertise in performance marketing and lifecycle/CRM with experience across SEO, product-led growth, and marketing analytics
  • A work ethic of going above and beyond to make things happen
  • Ability to be hands-on and thrive in a fast-paced environment with strong project management skills

We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, and Barcelona, as well as remote roles globally.

As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions, and shape a more equitable internet.

We want to create more than just one of the world's most impactful tech companies; we want to create a new internet that serves the interests of all people.

We need you, your voice, your ideas, and your ambition to make it happen. Join us to make a lasting impact in the world.

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