Digital Marketing Leader

hace 7 días

Barcelona, Barcelona, España Protonmail A tiempo completo
About Proton

Proton is a global leader in the privacy-tech industry, providing encrypted, open-source, and easy-to-use B2C & B2B SaaS services to empower users worldwide to control their data online.

With over 100 million accounts and trusted by journalists and organizations worldwide, including The Guardian, The New York Times, and the UN, Proton is a community-first organization that thrives on community support without VC funding.

We're a diverse team of 450+ from over 40 nationalities, based in Geneva with offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, Paris, and Barcelona, as well as remote roles globally.

We're looking for a digital marketing leader to drive forward our growth motion across the Proton ecosystem through digital channels and measurement.

Key Responsibilities
  • Develop a vision and strategy for how digital channels can be leveraged to drive growth - acquisition, activation, retention, and monetization across each Proton product and across the ecosystem.
  • Work with Product and business unit growth teams to design the growth motions for B2C and B2B.
  • Put in place best-in-class testing and optimization strategies, methodologies, and platforms.
  • Drive customer acquisition efforts through performance marketing, finding the right pools of customers and designing their journey from ad to subscription.
  • Develop a lifecycle user strategy for our growing 100m user base to drive activation, retention, and monetization.
  • Develop a demand generation strategy for Proton's growing B2B business, working closely with the Head of Sales to drive efficient pipeline and conversion across SMB verticals.
  • Hire, develop, and lead a team of digital marketers, ensuring their personal and skills development.
  • Oversee the management of digital agencies, SaaS platforms, and tools to help resource and automate our efforts.
  • Manage marketing analytics and reporting across the marketing team, to drive insights on key levers and ROI.
  • Partner with the Data team to drive accurate measurement and inference, whilst staying true to our strict privacy principles and protocols.
Requirements
  • Extensive experience in a digital marketing leadership role encompassing growth, performance marketing, and lifecycle/CRM with a stellar track record for driving growth with positive unit economics.
  • Strong experience in B2C, SaaS, subscription-based startups/tech companies preferably in online privacy, cybersecurity, and/or productivity contexts.
  • Strong domain expertise in performance marketing and lifecycle/CRM with experience across SEO, product-led growth, and marketing analytics.
  • Big believer in driving sustainable growth and product-led growth. Must have a holistic approach, prioritizing retention and monetization just as much as acquisition and activation.
  • Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.
  • Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.
  • Proven track record in marketing successful product launches in fast-paced environments.
  • A work ethic of going above and beyond to make things happen.
  • Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.
  • Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big.
Why Proton

Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom.

Our services are open source, audited, and supported by community contributions.

We give back to our community by maintaining core encryption libraries and by supporting other organizations furthering the same goals as us.

Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world's top academic institutions and organizations.

Join a strong brand - Proton Mail, our favorite encrypted email service, has grown to be a staple of online security and privacy.

Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.

Grow with us - We're one of Europe's fastest-growing companies, doubling in size every year.

Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.

Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts.

At Proton, no problem is someone else's problem.

We collectively strive to do the right thing and be the undisputed best in the world at everything we do.

Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team building activities.

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