Graduate - Operational Marketing for Carolina Herrera

hace 3 semanas

Barcelona, Barcelona, España Puig A tiempo completo

About the Role

Support the formulation and execution of the global marketing strategy for Carolina Herrera, driving growth through effective brand development initiatives.

Key Responsibilities

1. Marketing Plan Development

  • Analyze brand performance across key markets to initiate discussions with brand GPMs and MDs, identifying brand requirements.
  • Monitor monthly wholesale performance of the brand in critical markets.
  • Address unmet market demands.
  • Identify potential discrepancies between the Marketing Plan and revenue targets.
  • Assist in gathering specific market insights or feedback on business challenges to inform crucial marketing decisions (including promotions, point of sale, gift sets, etc.).

2. Communication and Coordination

  • Disseminate brand communications to markets regarding updates on marketing or launch plans.
  • Ensure alignment and knowledge sharing with OMD by providing pertinent brand information.
  • Conduct regular alignment meetings.
  • Proactively engage with Marketing Directors in key markets to exchange relevant brand and market insights.

3. Operational Activities

  • Conduct forecast analysis: Participate in S&OP meetings to address market-related issues.
  • CNP: Attend monthly tactical and strategic meetings with the supply team to ensure market needs align with launch schedules.
  • Maintain product catalogues by market and manage exceptions.

4. Insights and Best Practices

  • Compile Launch Brand Feedback reports by consolidating individual insights into a comprehensive document.
  • Facilitate cross-regional sharing of best practices and special requests among key markets and regions.
  • Be aware of specific regional needs, including retailer profiles and legal considerations.

Qualifications

Experience: A minimum of 1 year in a similar operational marketing role, preferably within the perfumes, luxury, or cosmetics sectors.

Education: Master’s degree in Marketing, ideally with a focus on Luxury Management.

Languages: Proficiency in Spanish and English.

Competencies:

  • Strong leadership and analytical capabilities
  • Results-driven mindset
  • Exceptional interpersonal and communication skills
  • Adaptable and responsive

What We Offer

  • A dynamic, innovative, and inclusive workplace culture
  • Extensive learning and development opportunities
  • An international environment with numerous growth prospects
  • A competitive salary and benefits package

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